Job Description

We have an excellent opportunity available for an experienced Field Sales Force Manager to make a difference at Kraft Heinz. The Field Sales Force Manager (FSF) in the Away From Home channel will be responsible for capturing opportunities in the Hotels, Restaurants & Catering channel, implementing execution standards, managing the FSF team, and driving sales performance across independent channels. This role focuses on ensuring strong in-store execution, optimizing trade marketing activities, and leading a high-performing sales force to maximize revenue and customer engagement.

What You’ll Do

FSF Strategy & Execution

• Develop and execute the FSF strategy in collaboration with the AFH team as part of the Annual Operating Plan (AOP).
• Select and manage agencies to ensure maximum ROI and high-quality execution.
• Implement the FSF methodology while continuously improving processes.
• Strengthen customer relationships through maintenance visits and gathering feedback.
  
  
  

FSF Team Management & Development

• Directly oversee and support FSF agencies.
• Coach and train the FSF team on negotiation, relationship management, and product knowledge.
• Conduct regular performance evaluations and provide feedback.
• Motivate and engage the team to ensure execution excellence.
• Lead team meetings, Monthly Performance Reviews (MPRs), and annual planning routines.
  
  
  

Maximizing Account Performance & Trade Activation

• Expand operator database with data on volume per category and customer preferences.
• Present and introduce new SKUs to increase KHC product presence.
• Implement promotional and trade marketing initiatives (branding, menu creation, on-premise activation).
• Activate local festivals and seasonal events to drive engagement and sales.
  
  
  

Performance Tracking & Reporting

• Report directly to the AFH Sales Director and align with the AFH sales channel team.
• Use data-driven insights to optimize field sales force operations and track KPIs.
• Ensure adherence to execution routines to maintain high standards across operator locations.
  
  
  

What You’ll Need

Education & Experience

• Experience in sales or trade marketing (guideline 5+ years).
• Leadership experience managing teams/agencies (guideline 3+ years).
• Deep knowledge of food & beverage AFH dynamics.
• Experience in negotiating with chains, managing people, and trade activation.
• Bachelor’s degree
  
  
  

Technical Skills

• Proficiency in MS Office tools (Excel, PowerPoint, Outlook).
• Familiarity with sales tracking, reporting tools, and FSF execution methodologies.
• Culinary knowledge is a plus.
  
  
  

Professional Attributes

• Commercial acumen – ability to convey a strong value proposition, balance pricing strategies, and persuade/influence customers.
• Leadership & People Management – capable of engaging, coaching, and leading field sales teams.
• Execution Excellence – strong focus on ensuring standards, monitoring in-store execution, and driving results.
• Data-Driven Decision Making – ability to analyze market data, FSF performance, and make strategic recommendations.
• Customer-Centric Approach – ability to strengthen relationships with operator partners and identify growth opportunities.
  
  
  

What We Offer You

• An ambitious employer; we only want to the best for our people!
• Trainings and coaching to help develop your skills and behaviours
• A career track like only few other companies can match
• Flexible and hybrid working approach (3 from the office or with customers / 2 from home)
• Family-friendly and inclusive work environment
• Competitive benefits package to support mental, physical, financial and social well-being
• A competitive salary and excellent bonus structure (above market)
• Always room for new ideas; if you have a good idea, please let us know, and we can set it in action!
  
  
  

Location(s)

London - The Shard

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.