About Us:

At Eat the Change, we’re on a mission to help consumers “Eat (and Drink) the Change they wish to see in the world,” starting with our main product line: Just Ice Tea. When their beloved brand, Honest Tea, was discontinued, Co-Founders Seth Goldman and Barry Nalebuff partnered with Celebrity Chef Spike Mendelsohn to brew a new, delicious tasting beverage that supports fair trade and organic farming. Launched in fall 2022 through Eat the Change, Just Ice Tea™ now offers thirteen varieties of unsweetened and just sweet enough teas made with clean, easily recognizable ingredients. Through its commitment to fair trade, Just Ice Tea helps provide a more just, healthier way of life for our farmers and our planet—and healthier options for you, too. This is Just Ice Tea, but it’s also so much more.

Role Overview:

Are you ready to take charge of introducing Just Ice Tea to the world? We’re looking for a dynamic, hands-on Field Marketing Manager (Contract Role) to build and execute field marketing programs that get our tea into new fans' hands—and hearts. This contract position will run from May through September, making it a perfect opportunity for someone who thrives on fast-paced, mission-driven work and wants to make an immediate impact. You’ll be the face of our brand in the field, creating meaningful consumer connections through events, in-store demos, and more.

Key Responsibilities:

• Demo Program: Plan, execute, and evaluate a high-impact product demo program. Develop strategies for each account and assess monthly progress to ensure maximum ROI.
• Event Program: Identify, execute, and lead local event strategies to boost brand awareness and engage directly with consumers. This includes researching events, outreach, coordination, and hands-on execution.
• Sales Support: Cultivate strong relationships with store teams, ensuring our products are well-merchandised and generating excitement around new launches and promotions.
• Relationship Building: Connect with event organizers, local influencers, and community partners while representing the brand at events. Leverage these connections for collaboration, sponsorships, and promotional opportunities.
• Team Management: Hire, train, schedule, and manage Field Marketing Specialists, brand ambassadors, and interns.
• Inventory Management: Oversee product sample management, including sourcing vendors, placing orders, shipping logistics, and tracking spend.
• Logistics & Planning: Anticipate and solve logistical challenges to ensure smooth execution.
• Administration: Manage schedules, prioritize tasks, and maintain organized records. Share monthly reports on all market programming.
• Market Knowledge: Build deep knowledge of the local market and community to enhance outreach efforts.

Skills & Qualifications:

• 2–3 years of experience in field marketing or a related role preferred.
• Outgoing, energetic, and personable with a passion for connecting with consumers.
• Creativity is a must—bring the Just Ice Tea experience to life in ways that excite and engage.
• Proficient in Microsoft Excel and PowerPoint to analyze and report on field performance.
• Strong organizational skills with the ability to multitask in a fast-paced setting.
• Availability to work evenings and weekends as needed.
• Entrepreneurial spirit with excellent communication skills.
• Passionate about health, sustainability, and social change.
• Comfortable navigating a startup environment.

Physical Requirements:

• Ability to lift up to 25 lbs (product cases and event materials).
• Able to stand for extended periods (minimum of 4 hours).

Additional Details:

• Contract role from May through September
• Full-time, exempt
• Competitive compensation based on experience
• 60–75% of time spent in the field, with flexibility to work from home

Why Join Us?

At Just Ice Tea, we’re not just a brand—we’re a movement. As our Field Marketing Manager, you’ll have the chance to bring our mission to life in real-world settings, shape our grassroots marketing efforts, and connect directly with the people who matter most: our consumers. If you're ready to help build something meaningful—and have fun doing it—apply now and join the Just Ice Tea tea-m!