Simplicity Consulting has a direct hire opportunity in San Mateo California. This is a hybrid opportunity and we would love to hear from you.

Our client makes it fast and easy for businesses to delight their customers and employees. They do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, our client has a global team operating from 13 global locations to serve more than 70,000 companies—from startups to public companies—that rely on their software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM).

Their cloud-based software suite includes tools for omni-channel customer support, sales automation, marketing automation, IT service desk, and AI-powered chatbots, all supported by an underlying platform of shared services.

Our client is featured in global press including CNBC, Forbes, Fortune, and Bloomberg, and has been named a BuiltIn Best Place to Work in San Francisco and Denver for the past three years. Their products have earned top customer ratings and industry awards for best feature set, best value, and best relationship.

Job Description

The Americas Field Marketing Manager – SMB/Commercial Segment plays a pivotal role in shaping and executing marketing programs that enhance customer engagement and accelerate business pipeline growth. This role is responsible for developing and implementing targeted marketing initiatives—including direct mail, amplifying digital campaign impact, launching sports & hospitality activations, managing 3rd-party sponsorships, and supporting executive engagement programs—designed to attract, engage, and convert SMB/Commercial buyers.

Success in this role requires a customer-first mindset, a deep understanding of SMB/Commercial buyer behaviors, and strong cross-functional collaboration skills. The ideal candidate will work closely with sales teams, regional field marketers, and GTM stakeholders to ensure marketing efforts align with business objectives while creating valuable, trust-building experiences that foster meaningful customer connections.

Please note this is a hybrid role that requires an in-office presence 3 days/week (Tuesday–Thursday).

Key Responsibilities

• Strategic Program Leadership: Develop and implement ABM, direct mail, and digital scale event programs across multiple sales segments, including Small Business and Commercial.
• Sales Partnership: Collaborate closely with SMB/Commercial sales teams to support demand-driving efforts, identify high-potential accounts, and align marketing initiatives for maximum impact.
• Project & Program Management: Effectively coordinate multiple campaigns and deadlines, ensuring seamless execution and measurable outcomes.
• Adaptability & Agility: Thrive in a fast-paced environment, adjusting strategies as business needs evolve while proactively identifying new opportunities.
• Partner & Channel Marketing: Leverage partnerships and co-marketing opportunities to expand reach and engagement in SMB segments.
• Funnel Acceleration: Create and execute strategies to improve marketing funnel velocity and conversion rates, working closely with business development teams to drive measurable pipeline results.
• Cross-Functional Collaboration: Align with Field Marketing, Integrated Campaigns, and Partner Marketing teams to ensure unified program execution and maximize effectiveness.
• Event Management: Plan and manage end-to-end digital and scale events, ensuring seamless execution, alignment with goals, and high ROI.
• Innovation & Optimization: Identify and implement innovative, data-driven approaches to accelerate growth, leveraging insights to refine campaigns and optimize performance.
• Sales Interlock: Serve as a key connector between marketing and business development, ensuring alignment, communication, and seamless execution of shared objectives.

Qualifications

• 7–10 years of proven experience supporting field marketing-driven pipeline in a similar role
• Exceptional cross-functional collaboration, stakeholder engagement, and influence skills
• Excellent organizational and project management skills with the ability to lead multiple initiatives

Preferred Skills

• Experience in the SaaS or technology sector with a focus on SMB/Commercial markets
• Ability to thrive in a dynamic, high-growth environment while delivering strong results
• Familiarity with conversion rate optimization (CRO) to analyze, refine, and accelerate performance throughout the buyer journey