The Field Marketing Brand Ambassador is responsible for representing the Granite State Gaming & Hospitality Beach Club Casino brand in public spaces, on Hampton Beach and the boardwalk, through guerilla marketing, creative promotions and hands-on engagement. The Field Marketing Brand Ambassador will represent the brand in official apparel – including swimwear.
ESSENTIAL JOB FUNCTIONS/DUTIES:
List duties in order of time spent or importance. Essential duties and tasks that must be performed with or without reasonable accommodation.
Deliver key messaging clearly and enthusiastically to a wide variety of audiences.
Represent the brand in a professional and personable manner at all times.
Hand out samples, flyers, coupons, and branded merchandise to consumers in target locations.
Assist in executing guerrilla marketing tactics such as pop-ups, flash mobs, creative stunts, and other promotional activities.
Ensure smooth setup and takedown of materials and equipment related to activations.
Attend and support brand-sponsored events and activations, including assisting with registration, crowd engagement, and giveaway components.
Ensure event materials are organized and brand presentation is consistent and polished.
Collect and report consumer feedback, interaction numbers, and distribution counts.
Submit post-activation reports including qualitative observations, consumer insights, and digital content (e.g., photos, videos).
Capture photo and video content during activations for social sharing and brand use.
Encourage consumer participation in social media campaigns, including hashtag use and tagging.
Communicate effectively with team leads and other ambassadors to ensure alignment on campaign goals and logistics.
Participate in pre-campaign briefings and training sessions to understand messaging, protocols, and expectations.