Strategic Leadership: Lead the design creation and execution of the design strategy for products and services targeting the China market, placing a strong emphasis on incorporating local market demands and consumer insights into every aspect of design decision-making.
Team Management: Build, mentor, and manage a high-performing design team, fostering a collaborative and creative work environment while ensuring the team's professional growth and development. Encourage a culture of curiosity and empathy towards understanding the local consumer mindset.
Market and Trend Research: Conduct in-depth research on Chinese consumer preferences, market trends, and cultural insights to inform design decisions and product creation strategies. Utilize this research to create designs that resonate deeply with the local audience.
Local Insights Integration: Ensure that local market insights are seamlessly integrated into the design process at every stage, from ideation to execution, to create products and experiences that truly connect with Chinese consumers on a cultural and emotional level.
Cross-functional Collaboration: Collaborate closely with product management, development and Merch team, and other cross-functional teams to ensure seamless integration of design solutions throughout the design creation lifecycle, to drive alignment and innovation.
User-Centric Design: Champion a user-centric design approach, advocating for the needs and preferences of Chinese users while balancing with global design standards and brand guidelines. Prioritize user research and usability testing to validate design decisions and ensure relevance to the local market.
Design Excellence: Drive design excellence and innovation across all touchpoints, including product interfaces, packaging, branding, and communication materials, with a keen focus on authenticity and cultural sensitivity to appeal to the Chinese audience.
Budget Management: Develop and manage the design budget for the China market, optimizing resources and investments to maximize impact and ROI, with a particular emphasis on allocating resources towards understanding and addressing local market needs.
Stakeholder Engagement: Engage with key stakeholders, including senior leadership, partners, and external agencies, to communicate design strategies, solicit feedback, and gain alignment on design initiatives, highlighting the importance of local insights in driving business success in the Chinese market.
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