About the Role:

We’re looking for a creative and execution-focused Event & Field Marketing Manager to lead end-to-end strategy and execution of events that drive awareness, pipeline, community, and brand affinity across key markets.

You’ll lead a wide range of event experiences — including third-party trade shows, in-house thought leadership events, partner co-marketing activations, curated roundtables, industry mixers, and community-building initiatives. This role is ideal for a marketer who thrives at the intersection of logistics, storytelling, and relationship-building.

Key Responsibilities:

Event Strategy & Planning

• Develop and execute a holistic event marketing strategy that aligns with global GTM and revenue goals.
• Identify and prioritize a diverse mix of event formats — including third-party conferences, hosted roundtables, AMAs, regional meetups, community mixers, and virtual summits.
• Define and track event-specific goals — pipeline contribution, lead quality, attendance, engagement, and ROI.

In-House & Partner Event Execution

• Plan and execute branded in-house events, including executive roundtables, VIP dinners, customer showcases, and virtual thought leadership sessions.
• Lead co-marketing activations with strategic partners, from webinars to co-hosted events and ecosystem roadshows.
• Create and manage partner event calendars, ensuring maximum brand exposure and pipeline impact.

Community & Relationship Marketing

• Build meaningful relationships with influencers, prospects, customers, and partners through intimate and high-impact event experiences.
• Curate local community engagement programs such as “MarTech Mixers” and peer-led panels to build a trusted network of advocates and buyers.
• Support and grow a regional events cadence that nurtures customer communities and ABM target accounts.

Project Management & Vendor Coordination

• Lead all event logistics and operations including venue selection, AV, swag, catering, signage, staffing, and registration.
• Source and negotiate with vendors, contractors, and freelancers while managing timelines and budgets.
• Create event playbooks to ensure repeatable success — including pre-event planning, real-time operations, and post-event workflows.

Measurement & Optimization

• Define KPIs across each event type — including registration-to-attendee ratios, MQLs, SQLs, influenced pipeline, and ROI.
• Collaborate with Sales and Marketing Ops to track event attribution and campaign effectiveness within CRM and MAP platforms (e.g., Salesforce, HubSpot).
• Report on event performance and continuously optimize programming and processes.

Requirements:

• 5+ years of experience in B2B event marketing or field marketing, ideally in a SaaS or MarTech environment
• Experience owning a mix of event formats: hosted events, third-party conferences, co-marketing programs, virtual webinars, and intimate roundtables
• Regional marketing experience across North America is a must
• Proven track record in partner marketing collaboration, cross-functional event execution, and customer engagement
• Exceptional project management and vendor negotiation skills
• Strong communication, relationship-building, and brand storytelling abilities
• Hands-on experience with event platforms (e.g., Splash, Goldcast, Hopin), CRM/MAP tools (Salesforce, HubSpot/Marketo), and project management tools

Nice to Have:

• Experience scaling community-led growth and brand evangelism via events
• Regional marketing experience across UK, or Europe is preferred but not mandatory
• Familiarity with ABM tools and event-specific lead routing workflows
• Creative eye for experiential marketing and on-brand activations

What We Offer:

• Competitive salary + performance bonuses
• Flexible working hours
• Autonomy and creative ownership over high-visibility marketing programs
• A collaborative, fast-paced environment where experimentation is encouraged
• Opportunity to shape a differentiated MarTech brand presence in a crowded market

Why Netcore?

Being first is in our nature. The first and leading AI/ML-powered marketing automation enabling better customer engagements for businesses of all sizes with cutting-edge technologies that include AI, automation, top-notch product experience, customer data platform, communication API and multi-channel client engagement options, - a comprehensive customer experience platform to enhance and exhilarate the client journey.

Our CEE platform includes 6 products – Customer Engagement, Email, Personalization, Product Experience, Customer Data platform (CDP) & Raman – our AI engine.

Netcore has a perfect combo of experience as well as an agile mind. We currently work with 5000+ enterprise brands across 18 countries and serve more than 70% Unicorns in India, making us among the top-rated customer engagement & experience platform.

Headquartered in Mumbai, we have our global footprints across 10 countries worldwide. Being certified as a Great Place to Work for three consecutive years only reinforces Netcore’s principle of being a people-centric company – where you will not be just an employee but a family member of the organization.

A career at Netcore is more than just a job — it’s an opportunity to shape the future. For more information, please visit netcorecloud.com or follow us on LinkedIn.