Summary

We are seeking a Marketing Automation & Business Analytics Specialist to drive data-driven marketing strategies, optimize automated campaigns, and turn insights into action.

Job Description

In this role, you will be responsible for analyzing email and in-product messaging campaign performance, collecting and interpreting data, and providing actionable insights for both strategic decision-making and daily optimizations. Your contributions will directly impact customer engagement, lead generation, and overall marketing ROI.

The successful candidate should ideally have a solid understanding of the end-to-end email lifecycle—including promotion strategy, email content and messaging, and campaign execution - with a strong focus on performance analysis.

Responsibilities:

Email Campaign Analysis & Optimization

• Track and analyze email campaign performance metrics (open rates, click-through rates, conversion rates, etc.).
• Collect email-related data, identify trends, and convert insights into strategic recommendations for improvements.
• Implement daily optimizations to enhance deliverability, engagement, and lead generation.
• Conduct A/B testing on subject lines, content, and send times to continuously improve results.
  
  

Marketing Automation Management

• Understand automated marketing campaigns in platforms such as Oracle Responsys, Oracle Eloqua, Salesforce.
• Understand lead-nurturing workflows, segmentation strategies, and personalized email sequences.
• Ensure proper lead scoring, attribution, and CRM integration for efficient sales handover.
  
  

Business Analytics & Reporting

• Establish and track key performance indicators (KPIs) to measure marketing and email campaign success.
• Build and present regular performance reports and dashboards to senior management and stakeholders.
• Leverage data visualization tools (e.g., Power BI, Qlik Sense) to communicate complex metrics in a clear and actionable way.
  
  

Strategic Decision-Making & Insights

• Collaborate with cross-functional teams (Sales, Product, Customer Success) to ensure alignment on business goals.
• Suggest strategic automation campaign decisions based on data-driven insights, contributing to long-term marketing growth.
  
  

Continuous Improvement & Innovation

• Stay informed of industry trends, best practices, and emerging technologies in marketing automation and analytics.
• Experiment with new tools, channels, and approaches to improve engagement and conversion rates.
  
  

Please note that this position is a maternity leave cover.

Requirements:

• Knowledge of marketing automation platforms (e.g., Marketo, HubSpot, Pardot) for campaign creation, execution is a plus.
• Experience using analytics and BI tools (e.g., Google Analytics, Power BI, Qlik Sense, MS SQL server) for data visualization and reporting.
• Strong data analysis skills, with the ability to interpret complex data sets and translate findings into actionable insights.
• Intermediate SQL knowledge required
• Experience tracking and measuring KPIs related to campaign performance (e.g., open rates, click-through rates, conversions, ROI).
• Proven capability to design dashboards and regular reports for stakeholders, summarizing campaign performance and recommending optimizations.
• Excellent communication skills to present analyses and recommendations to both technical and non-technical audiences
• Detail-oriented, with strong project management and organizational skills to handle multiple campaigns simultaneously.
• A proactive, self-starter approach to finding innovative solutions and best practices in marketing automation and analytics.
• Passion for data-driven marketing, staying current on industry trends and emerging tools or techniques.
• B2/C1 in English
• Prior experience in email marketing is not required, but a strong aptitude for working with data and numbers is essential.
  
  

Basic wage component (gross): from 2500 EUR

• Performance bonus 2 times per year up to 10% of the basic salary paid for the evaluation period (usually 6 months).
  
  

At ESET, diversity, equity, and inclusion (DEI) are integral to our corporate culture. We believe in creating a respectful environment, where everyone feels valued and respected, welcoming applications from individuals of all backgrounds, including race, gender, age, religion, disability, and sexual orientation.