Job Overview

We are seeking for an E-commerce Marketing Manager to oversee and execute digital marketing strategies that drive sales for our in-house beauty brands across DTC websites and online marketplaces (e.g., Amazon, TikTok Shop, Walmart Marketplace).

The ideal candidate will have direct experience in beauty, skincare, cosmetics, or wellness industries and a strong understanding of how to grow e-commerce brands in the modern digital landscape.

Responsibilities

• Develop and manage e-commerce strategies across Shopify, Amazon, Walmart Marketplace, TikTok Shop, and other emerging platforms.
• Plan and execute paid advertising strategies (Meta, TikTok Ads, Google Ads, Amazon PPC, etc.).
• Manage product listings, promotions, and merchandising for DTC and marketplace platforms.
• Work with our creative and branding teams to optimize product assets, landing pages, and conversion funnels.
• Analyze e-commerce metrics and report on KPIs related to traffic, conversions, CAC, ROAS, and overall growth.
• Coordinate marketplace logistics such as fulfillment, returns, promotions, and customer service needs.
• Stay updated with platform algorithm changes and new marketplace opportunities.
  
  

Requirements

• 3-5 years of e-commerce marketing experience, preferably within the beauty, skincare, cosmetics, or wellness industries.
• Strong experience managing Shopify stores and marketplace sales channels (Amazon Seller Central, Walmart, TikTok Shop, etc.).
• Proficiency in digital marketing and paid advertising platforms.
• Data-driven mindset with strong analytical skills to optimize ROI.
• Excellent project management and communication skills.
• Must be available for in-office or hybrid work (Los Angeles).
  
  

Application Suggestion

• Portfolio or Case Studies Required - Please provide examples of e-commerce growth initiatives, ad performance, or marketplace successes you've worked on.