Director of Sales- Hotel Industry
To oversee the Sales and Conference Services departments and staff to generate and maximize revenues.
ESSENTIAL FUNCTIONS
This position is to make significant contributions to excellence in guest satisfaction and loyalty, team member satisfaction and commitment, overall operations, and financial performance, cultural core, as well as serving as an agent of change, being effectively flexible in leadership style, working collaboratively, and complying with managers standards.
Average % of Time
40% Conceive, plan, direct, control, implement and maintain strategies/action plans to generate and maximize overall revenues, through marketing, sales, hotels direct website, promotion, advertising and public relations that will impact positively on all operating departments of the hotel. Stimulate productivity of all sales staff through guidance, development and support. Develop, maintain and implement creative packages to fill identified need periods in all markets. Develop and follow through on quarterly goals/targets for sales team. Develop annual marketing and business plans.
40% Oversee and manage the Sales team. Set goals for managers and assist managers in closing business. Review contracts to ensure accuracy. Work with yield team to set rates monthly, weekly, and daily. Identify need periods and create action plans to fill this area. Ensure group rooms have food and beverage minimums. Develop, maintain and implement the budgeting and forecasting process. Interact collaboratively and communicate well with all departments. Inform team members of hotel and departmental goals and objectives and motivate self and staff to achieve those goals. Respond to guest requests quickly and efficiently.
20% Effectively control and minimize all sales and marketing expenses while exceeding overall budgeted revenues and occupancy. Ensure that all administration procedures are in place and functioning effectively. Ensure that all required reports are completed on a timely basis. Promote high visibility of hotel through active involvement in associations, trade shows and community activities.