About us:

We are a private equity backed company within the retail space, looking to add a Director of Retention Marketing to our team. This individual is responsible for driving growth and revenue for the Email/SMS/Auto Replenishment and our loyalty program for our global brand. This role is strategic, executional, and analytical.

Role Responsibilities:

• Create and manage monthly email/SMS calendar to ensure a diverse mix of content related to editorial, education and promotional emails/SMS. Ensure calendar activations are aligned with daily sales goals.
• Create and manage daily, weekly, and monthly sales forecast. Responsible for hourly pacing reporting and sales contingency planning. Execute pivots in a timely manner to meet sales goals.
• Strategically develop growth plans related to the global Email and SMS channel. Specifically lead generation tactics that drive email/SMS subscriber list and growth of our VIP segment.
• Oversee development and execution of customer segmentation strategy.
• Develop and maintain sustainable revenue streams related to retention including email/SMS drips. Proactively and consistently optimize revenue streams to improve/maintain key KPI’s.
• Responsible for actively reducing churn though various strategies related to unsubscribes, at risk and lapsed customers.
• Accountable for and reports out on key retention rate KPI’s related to customer purchase lifecycle (cohort analysis and tracking), RPE (revenue per email), open rates, click through rates, revenue loss per opt out.
• Leverage analytics tools to report high-level performance, insights and areas of opportunity (Open Rate, CTR, Placed Order Rate, AOV, LTV, etc.).

Requirements:

• 5+ years of experience in retention marketing or related field, with demonstrated experience in campaign management.
• Strong analytical skills with the ability to derive actionable insights from customer data.
• Experience with marketing automation and CRM tools.
• Excellent communication and collaboration skills.
• Proven ability to lead a team and manage projects effectively.
• Passion for customer engagement and loyalty marketing.

Details:

• Location: Dallas-Fort Worth Metroplex (Hybrid)
• Schedule: Monday - Friday (In-Office 3 days/week)
• Type: Full-Time
• Travel Requirements: Less than 10% domestically
• Physical requirements: Ability to handle both sitting and screen time for long periods of time

We are an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law.