Position Summary

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks and digital displays. As an eleven-time winner of EPA’s ENERGY STAR® Partner of the Year Award for Sustained Excellence, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices and operations.

People | Excellence | Change | Integrity | Co-prosperity

Role And Responsibilities

Specific responsibilities include:

• Develop and lead a comprehensive marketing analytics strategy to measure and optimize the effectiveness of digital marketing campaigns.
• Partner with Marketing, Sales, to align on reporting methodologies and data-driven strategies.
• Evaluate marketing attribution models and recommend adjustments to maximize budget efficiency and revenue impact.
• Data-Driven Decision Making: Analyze large sets of marketing data, extract insights, and present recommendations to senior leadership and key stakeholders to improve campaign performance and marketing ROI.
• Build and manage a robust analytics framework to track key performance indicators (KPIs) including Renewal rate, and Gross and Net Retention rates by product and customer segment, ARR, and customer churn and expansion analysis.
• Oversee A/B testing and experimentation frameworks to optimize marketing strategies.
• Campaign Performance Analysis: Conduct deep dives into the performance of marketing campaigns, using tools like Adobe Analytics, SA360, SEMRush, Rakutento identify trends, opportunities, and areas for improvement
• Continuous Optimization: Stay up-to-date with industry trends, emerging technologies, and best practices to continuously enhance marketing measurement processes and campaigns optimization strategies
• Forecasting & Budgeting: Collaborate with marketing leadership, marketing managers to build accurate forecasts, spend plans, establish KPIs for marketing initiatives based on historical data and predictive analytics
• Cross-Functional: Work closely with marketing, creative, product and data science teams to ensure data consistency and alignment across all marketing activities. Provide analytics support for campaign planning, creative testing and performance reviews.
• Team Leadership & Development: Setup and lead a team of analysts, fostering a culture of data-driven decision -making and continuous improvement.
• Utilize SQL to perform data analysis to extract valuable insights from large data sets like Click stream, transactional data
• Developing effective measurement frameworks and reports for non-technical audiences to enable actionable insights to improve digital marketing and customer conversion funnel
• Knowledge of statistical concepts and methods, such as hypothesis testing, confidence intervals, sample size calculation, regression analysis & Bayesian Models
  
  
  

THE CANDIDATE

Background & Competencies Required:

• 10+ years of related experience in one or more of the functional areas: Digital Marketing analytics, with at least 4 years managing MTA and MMM measurement frameworks
• Hands-on experience with attribution tools (e.g. Google Attribution, Adobe Analytics etc. (and marketing analytics platform
• Demonstrate strong technical expertise in Tableau/SQL and well verse with Adobe analytics
• Master’s degree in Business, Data Science or a related field
• 7+ years’ experience in ecommerce or consumer electronics industry or management consulting
• Proficiency developing custom reports, advanced segments, and complex goals, and interpreting and presenting findings
• Strong critical thinking skills and a proactive approach to identifying opportunities for optimization and improvement.
• Strong quantitative and analytical capabilities with high proficiency in data analysis using excel, tableau preferred
• Prior experience leading small teams with the ability to engage and develop talent
• Exceptional communication skills with ability to collaborate and build effective partnerships at all levels of the organization
• Structured and process-oriented approach to solve business and operational problems with a highly agile approach
• Ability to operate seamlessly in a matrix organization and manage stakeholder across multiple lines of businesses
  
  
  

Skills And Qualifications

Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

The salary range for this role, for candidates based in California, is expected to be between $265,500 and $294,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.

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At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

• Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
  
  
  

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [email protected] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.