Director of Demand Generation

Position Overview

The Director of Demand Generation will be responsible for the development and execution of comprehensive marketing strategies aimed at driving awareness, engagement, and demand for our products and services. This role focuses on utilizing account-based marketing principles and leveraging various marketing technologies to optimize lead generation and customer acquisition efforts.

Key Responsibilities

• Develop and implement demand generation strategies that align with business objectives and drive revenue growth.
• Utilize account-based marketing (ABM) techniques to engage target accounts and increase conversion rates.
• Collaborate with sales and marketing teams to create go-to-market (GTM) strategies that effectively communicate our value proposition.
• Manage and optimize marketing technology stack including Salesforce, HubSpot, and 6Sense to enhance lead tracking and reporting.
• Analyze campaign performance and customer data to inform strategic decisions and improve future marketing initiatives.
• Lead, mentor, and develop a high-performing demand generation team to achieve key performance indicators (KPIs).
• Stay current with industry trends and competitor activities to identify opportunities for innovation and improvement.
  
  

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• Proven experience in demand generation, with a strong focus on B2B marketing strategies.
• Expertise in account-based marketing (ABM) and go-to-market (GTM) strategies.
• Strong proficiency in Salesforce, HubSpot, 6Sense, and other marketing automation tools.
• Exceptional analytical skills with the ability to interpret data and make data-driven decisions.
• Demonstrated leadership skills and experience in managing a marketing team.
• Excellent communication and interpersonal skills to collaborate effectively across departments.
  
  

Email Your Resume In Word To

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[email protected]

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Cody Friend - VP of Recruiting

For this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa.

This job was first posted by CyberCoders on 05/01/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

CyberCoders is proud to be an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, status as a crime victim, disability, protected veteran status, or any other characteristic protected by law. CyberCoders will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. CyberCoders is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please contact a member of our Human Resources team to make arrangements.