Job Summary

The Director of Consumer Insights & Marketing Analytics is a strategic leader responsible for driving a deep understanding of our consumers, market, and competitive landscape. The ideal candidate is comfortable leveraging traditional research, advanced data analytics, and market trends to create integrated, holistic business-driving insights that are unique to eos. The role will partner closely with cross-functional teams to ensure insights translate into impact on product innovation, brand positioning, campaign strategy, etc.

Responsibilities

Consumer & Marketing Insights

• Lead qualitative and quantitative research, including segmentation, A&U, brand tracking, concept testing
• Monitor and analyze marketing trends, consumer behavior, and competitor activities
• Translate insights into strategic recommendations that inform product and marketing strategies

Data-Driven Strategy & Performance

• Leverage analytics to support marketing team in refining strategies
• Establish and track key performance indicators (KPIs) to measure effectiveness of marketing initiatives
• Regularly report on performance to leadership, with insights and recommendations for continuous optimization

Cross-Functional Collaboration

• Build strong internal relationships with brand, ecommerce/digital, product, and commercial teams
• Lead insights sharing forums and strategic planning sessions

Advanced Analytics & Tools

• Oversee development of marketing & consumer performance dashboards and reporting
• Integrate disparate data from various sources, for holistic analysis
• Champion test-and-learn practices and continuous improvement

Leadership & Influence

• Manage vendor relationships and deliverables
• Distill complex data into compelling stories that influence executive decisions
• Contribute to long-range brand and business planning

Requirements

• 8–10+ years in consumer insights, analytics, or strategy roles (CPG/beauty/personal care a plus)
• Strong expertise in research methodologies, marketing analytics, and strategic foresight
• Proven ability to influence senior leadership with data-driven storytelling
• Proficiency with MS Office suite; experience with Nielsen, Numerator a plus
• Excellent communication and stakeholder management skills

Company Summary

eos Products is an iconic global beauty brand that has sold nearly a billion lip balms worldwide. Our company was founded on an innovative and entrepreneurial spirit that revolutionized how people experience daily beauty routines. As a brand of choice among gen z and millennial consumers, eos aims to drive everyday experiences forward, creating the joy that beautifully designed, expertly crafted products can bring to people’s lives. From our iconic lip balm to our cult-favorite shave cream, eos products create delight where there was once utility, happiness where there was only function.

Equal Opportunity Employer

eos Products offers equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, medical condition, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.

FLSA Status:

FLSA exempt.