Job Details

Description

JOB SUMMARY:

The Director of Brand Marketing supports the overall strategic direction, sales, and profit growth of the company’s owned, licensed, and private label Brand portfolio. This role will work closely with the SVP of Marketing and the Brand team to define the strategy, lead all Marketing efforts, and align cross-functional partners – including those in Product Development, Merchandising, Sales, Operations, and others – to support and implement the strategy. Establishing effective relationships with these partners and Executive leadership is critical.

Primary Responsibilities

Brand and Business Leadership

• Provides leadership in overall Brand and portfolio strategy in collaboration with the SVP Marketing, including vision, positioning, business model, goals, strategy, and priorities.
• Develops a deep understanding of our consumers and integrates these insights into the business and Brands.
• Drives development of the marketing strategy and plan, including product and packaging, advertising, earned and paid media, and social and digital; communicates and executes with the Marketing team and partners.
• Provides cross-functional leadership that enables the team to implement product, packaging, pricing, and other changes with Operations and other departments.
• Champions and supports our Digital transformation, with an understanding of process improvement enabled through Salesforce CRM and Centric PLM.
• Builds a best-in-class Marketing team that understands our consumers and supports the company’s growth plans.
• Leads preparation for Home & Textiles Market in March and September, in collaboration with Product Development, Merchandising, Design, and Sales teams.
  
  

Sales & Customer Support

• Partners closely with Sales to develop strategy, brand content, visual asset needs, and other Marketing deliverables in preparation for key customer meetings.
• Develops data-driven recommendations to optimize packaging design, product positioning, retail pricing, and productivity to maximize performance of the ATC brand portfolio.
  
  

Financial Management & Analysis

• Works with the Leadership team to prioritize Marketing investments and deliver agreed objectives.
• Directs the Marketing team toward areas of greatest opportunity and return.
• Develops ROI models and aligns company leadership to action standards, and works with the team to monitor and ensure payback on investments.
• Manages budget to agreed sales, margin, and expense targets, and provides the business with regular updates on progress against budget and key priorities.
  
  

Essential Qualifications

• Bachelor’s Degree in Business Administration, Marketing or related field; MBA preferred
• Minimum of 5-10 years of successful experience with a combination of Brand or Product Management, Customer Marketing, and/or Sales experience
• Demonstrated ability to critically evaluate opportunities, clarify needs, and mobilize a response
• Strong communication and presentation skills
• Ability to manage multiple projects in a fast-paced environment
• Experience working closely with Sales to drive customer success
• Experience with Salesforce CRM, Centric PLM, or similar systems preferred
• Ability to communicate and influence across the organization by articulating a position, alternative approaches, and recommendations
• Deep curiosity and desire to learn about the bedding category and textile technology
  
  

Physical Demands

• Ability to withstand prolonged periods sitting at a desk.
• Frequent use of upper extremities to perform keyboard functions and work on a computer.
• Ability to occasionally stand/walk.