Location: Remote

We are a leading multi-platform media company for creators shaping Hip Hop and youth culture globally. From award-winning podcasts and linear programming to groundbreaking digital campaigns and record-breaking live experiences, we stand as the unrivaled cultural authority across categories. With over a decade of dominance, we are the preeminent platform for the most influential artists, creators, and cultural leaders actively defining the future.

Position Overview

We are seeking a Director, Audience Development to lead the strategy, execution, and optimization of our digital marketing initiatives, driving audience acquisition, engagement, and revenue growth. This senior-level role will oversee paid media, email, and SMS marketing, with a focus on scaling our digital audience across platforms like YouTube, Meta (Facebook/Instagram), TikTok, Outbrain, Taboola, Twitter/X, Google Ads, and other traffic acquisition channels. It will also lead outreach to build our Creator Network, with the goal of expanding our audience.

Key Responsibilities

Paid Media & Audience Growth

• Oversee paid media buying and optimization across YouTube Ads, Meta Ads, TikTok Ads, Google Ads, Outbrain, Taboola, Twitter/X, and other performance channels.
• Develop and execute acquisition campaigns that drive traffic, video views, and revenue growth.
• Continuously A/B test ad creatives, landing pages, and audience segments to improve performance.
• Implement and refine retargeting and lookalike audience strategies to maximize reach and conversion.
• Identify and experiment with new advertising channels, formats, and emerging platforms to stay ahead of industry trends.
• Reach out to YouTubers, Podcasters, and Publishers to join our Creator Network to increase total audience size
• Stay ahead of digital marketing trends, algorithm updates, and best practices to ensure we remain an industry leader in performance marketing.
  
  

Email & SMS Marketing

• Lead the email and SMS marketing strategy, ensuring personalized, data-driven campaigns to drive retention and engagement.
• Oversee audience segmentation, automation, and testing strategies to optimize performance.
• Work closely with programming and editorial teams to align messaging and cadence with audience behaviors.
• Plan, create, and manage email marketing campaigns, including newsletters, promotional campaigns, audience re-engagement efforts, and event invitations.
• Optimize email design, copy, and call-to-actions (CTAs) to improve open rates, click-through rates (CTR), and conversion rates.
  
  

Data, Analytics & Optimization

• Use Google Analytics, Meta Business Suite, YouTube Analytics, TikTok Ads Manager, and other analytics tools to measure performance and make data-driven decisions.
• Define and track core KPIs, including CTR, CPC, ROAS, CPA, audience retention, and engagement metrics.
• Develop and deliver weekly, monthly, and quarterly performance reports to senior leadership, providing insights and strategic recommendations.
• Work with the data team to refine attribution models, conversion tracking, and audience segmentation strategies.
  
  

Qualifications & Experience

• 8+ years of experience in performance marketing, audience development, or digital growth within the media, entertainment, or digital content industry.
• 3+ years of experience managing people, with a proven ability to lead, mentor, and develop marketing professionals.
• Expert in paid media buying and optimization across YouTube, Meta, TikTok, Google Ads, Outbrain, Taboola, Twitter/X, and other DSPs.
• Strong understanding of email/SMS marketing, conversion rate optimization (CRO), and audience segmentation.
• Hands-on experience with Google Analytics or Adobe Analytics
• Current hands-on-keyboard experience with the various ads management platforms
• Proven track record of successfully scaling digital audiences, reducing acquisition costs, and increasing retention.
• Deep knowledge of A/B testing, growth hacking techniques, and media buying best practices.
• Excellent analytical skills, with the ability to interpret data, identify trends, and optimize marketing strategies.
• Passion for Hip Hop, youth culture, and the digital media landscape.
  
  

Why Join us?

• Lead cutting-edge performance marketing initiatives at a media company shaping the future of Hip Hop and youth culture.
• Work with a team of top digital marketers, content creators, and strategists.
• Opportunity to build and scale audience growth strategies in an industry-defining company.
• Competitive salary, benefits, and career advancement opportunities.
  
  

Benefits

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

Email Your Resume In Word To

[email protected]

• Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : AG22-1844422 -- in the email subject line for your application to be considered.***
  
  

Ashley Gill - Recruiter

For this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa.

CyberCoders will consider for Employment in the City of Los Angeles qualified Applicants with Criminal Histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance.

This job was first posted by CyberCoders on 09/11/2024 and applications will be accepted on an ongoing basis until the position is filled or closed.

CyberCoders is proud to be an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, status as a crime victim, disability, protected veteran status, or any other characteristic protected by law. CyberCoders will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. CyberCoders is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please contact a member of our Human Resources team to make arrangements.