Job Experience Required

- Experience: 2 to 3 years of hands-on experience in Paid Marketing.

- Platform Expertise: Google, Meta, LinkedIn, X, and additional platforms (Amazon,

Microsoft Advertising) are a plus.

- Targeting & Optimization: In-depth knowledge of targeting options across platforms and

the ability to optimize campaigns to maximize results.

- Budget Management: Experience managing media spend and preventing overspending on

media plans.

- Analytics & Tracking: Proficiency in Google Tag Manager and Google Analytics to track paid

campaign effectiveness.

- Advanced Excel Skills: Proficiency in pivot tables, VLOOKUP, and other advanced Excel

functions.

- Communication Skills: Strong written and verbal communication, with the ability to

interact with clients and note down MOMs (Minutes of Meeting).

- Technical Skills: Basic knowledge of Microsoft Word and PowerPoint.

- Listening Skills: Attentive listening and excellent note-taking abilities.

Job Description

As a Digital Media Performance Operations Executive at Tidal7, you will be responsible for

executing, optimizing, and managing paid digital media campaigns across platforms like

Google, Meta, LinkedIn, and X. You’ll work with a dynamic team to grow digital advertising

efforts through strategic paid media campaigns, ensuring efficiency and a high return on

investment.

Key Responsibilities:

- Campaign Management: Set up and manage digital media campaigns across multiple

platforms (Google, Meta, LinkedIn, X).

- Optimization: Continuously optimize bids, targeting, and creatives to achieve KPIs like CTR,

conversions, and ROI.

- Performance Analysis: Analyze performance using tools like Google Analytics, provide

actionable insights, and adjust strategies accordingly.

- Budget Management: Ensure optimal spending and media pacing across channels, avoiding

overspending.

- Ad Operations: Oversee the implementation of ad tags and ensure quality control across

platforms.

- Collaborative Efforts: Work closely with creative teams to ensure alignment and

coordination of campaign objectives.

- Stay Updated: Keep pace with the latest trends and algorithm updates, continually refining

strategies for enhanced performance.

Location: Mumbai, Vikhroli - Kailash Business Park (On-site)

Compensation: ₹3 Lacs to ₹4.2 Lacs per annum (₹25,000 to ₹35,000 per month)

About Tidal7

Tidal7 is a forward-thinking Brand and Digital Agency, blending deep strategic expertise with

cutting-edge digital marketing. With a strong foundation in both traditional and digital

media, we’ve built some of India's biggest brands, including Tata Croma, Club Mahindra,

Reliance Retail, HPCL, and many more. We don’t see digital as an extension—it’s at the core

of everything we do. Our services range from brand definition, positioning, and thematic

communication to full-service digital marketing, including SEO, performance marketing, web

& app development, and AI solutions. At Tidal7, we believe in staying ahead of the digital

curve while firmly rooting ourselves in sound strategy and human insight.

 Join us at Tidal7 to work with exciting brands and grow your career in the heart of

digital marketing. If your experience and salary expectations align with the

provided range, we’d love to hear from you!