Digital Media Executive (AI-Driven)About Us: ItsBoomerang.com
ItsBoomerang.com is a dynamic digital marketing agency with a strong presence in both Cairo and the United States. We specialize in providing comprehensive creative, media, strategy, and consulting services across a diverse range of industries. Our approach uniquely integrates human expertise with advanced artificial intelligence capabilities, enabling a data-driven, results-oriented methodology that consistently delivers exceptional value to our clients.
At ItsBoomerang.com, we are committed to leveraging the transformative power of AI to enhance marketing solutions, ensuring they are both innovative and measurable. Our experienced team collaborates with cutting-edge AI technologies to analyze market trends, consumer behavior, and campaign performance in real-time. This allows us to make strategic adjustments that maximize ROI and drive significant business impact. Our blend of strategic vision and data-driven insights positions us as leaders in the evolving digital marketing landscape.
The Opportunity:
We are seeking a talented Digital Media Executive to join our Cairo team in a full-time, on-site capacity at our Heliopolis office. This role is pivotal in bridging traditional media expertise with emerging AI technologies, requiring a blend of creative talent and technical proficiency.
Key Responsibilities:
- AI-Enhanced Media Planning: Develop strategic media plans utilizing AI-powered analytics platforms to identify optimal channel mixes, audience segments, and budget allocations.
- Data-Informed Communication: Craft compelling messaging frameworks informed by AI-generated insights on consumer preferences and engagement patterns.
- Advanced Social Media Marketing: Execute sophisticated social campaigns across multiple platforms, leveraging AI tools for content scheduling, performance prediction, and audience targeting.
- AI-Assisted Content Creation: Collaborate with AI writing assistants to produce high-quality, SEO-optimized content that resonates with target audiences while maintaining brand voice.
- Intelligent Social Media Optimization: Implement continuous improvement strategies using AI analytics to refine social media performance, engagement metrics, and conversion rates.
- Cross-Functional Collaboration: Work seamlessly with creative, strategy, and client service teams to ensure integrated campaign execution enhanced by AI capabilities.
- Performance Monitoring: Utilize AI-powered dashboards to track KPIs, identify trends, and generate actionable recommendations for campaign optimization.
Qualifications:Essential Skills and Experience:
- Strategic Media Planning: Demonstrated ability to develop strategic media plans enhanced by AI-powered audience insights and predictive analytics.
- Effective Communication: Exceptional verbal and written communication abilities with experience utilizing AI tools to optimize messaging effectiveness across channels.
- Social Media Marketing Expertise: Comprehensive knowledge of social platform algorithms and content strategies, complemented by experience with AI-based social listening and trend identification tools.
- Content Creation Proficiency: Strong writing capabilities with the ability to effectively collaborate with AI writing assistants to scale content production while maintaining quality.
- Technical SMO Knowledge: In-depth understanding of social media optimization techniques enhanced by AI analytics for performance improvement and engagement maximization.
- Digital Media Management Experience: 2+ years of experience in digital media roles with demonstrated success implementing AI-augmented strategies and campaigns.
- Analytical Skills: Exceptional ability to interpret complex data sets and AI-generated insights to inform strategic decisions and tactical adjustments.
- Project Management Skills: Strong organizational skills with experience using AI project management systems to coordinate workflows and meet deadlines.
- Adaptability and Learning: Demonstrated capacity to quickly master new AI tools and technologies in the rapidly evolving digital marketing landscape.