Digital Marketing Strategist – Premium Travel & Lifestyle Brand

Salary: £75,000 - £85,000

Location: London (Hybrid Working Available)

Join a high-growth premium travel & lifestyle group to lead marketing effectiveness across multiple brands and international markets. Manage £12–13 million in spend across Paid Search, Paid Social, and Programmatic channels. A high-impact, strategic role for a commercially-minded media expert.

The Opportunity

We are hiring a Digital Marketing Strategist to drive the optimisation of paid media performance across a multi-brand, multi-market environment. Managing £12–13 million in annual spend across 25+ countries and 4+ major channels, you will be responsible for maximising ROI, resolving inefficiencies, and supporting growth across a portfolio of premium travel and lifestyle brands.

You will analyse spend and channel performance, allocate budgets intelligently, and create performance forecasts to drive strategic decision-making. A particular focus will be on Paid Search, where you’ll need to navigate competitive bidding landscapes, define keyword-level bid strategies, and forecast seasonal shifts in demand and conversion.

This is a highly commercial, analytical role that demands strong communication skills and the ability to influence marketing, finance, and leadership teams.

Key Responsibilities

• Lead paid media strategy and execution across multiple brands and international markets.
• Manage and optimise £12–13 million in paid media budgets across Paid Search, Paid Social, Programmatic, and Influencer channels.
• Resolve inefficiencies between brands (e.g., internal competition in paid search auctions).
• Build and implement intelligent bidding strategies at the keyword level across brands and channels.
• Forecast seasonal performance and model future spend scenarios to drive commercial planning.
• Monitor and report on channel effectiveness, ensuring budgets are allocated to maximise ROI and revenue growth.
• Act as the go-between across marketing, finance, and leadership teams, presenting clear data-backed recommendations.
• Analyse and visualise campaign data using Excel, SQL, and Tableau.
• Ensure marketing investment is connected to business outcomes, influencing future growth strategies.

Your Profile

• 5+ years of experience in Performance Marketing, Media Buying, or Paid Search roles within an agency or brand.
• Deep expertise in Paid Search (PPC) across multiple brands or markets.
• Strong commercial acumen — ability to link marketing investment to revenue outcomes.
• Highly analytical, with advanced skills in Excel, data modeling, and forecasting.
• Experience using SQL scripts and visualising data in Tableau or similar tools.
• Comfortable communicating with senior stakeholders and cross-functional teams.
• Experience in fast-paced, multi-brand, high-growth environments preferred (agency backgrounds welcome).
• Confident building spreadsheets, conducting complex analysis, and simplifying data for business audiences.

Key Skills

Paid Media Strategy, Paid Search (PPC), Paid Social, Programmatic Buying, Media Buying, Performance Optimisation, Bid Strategy, Budget Allocation, Forecasting, Data Modeling, SQL, Tableau, Excel, Commercial Analysis, Marketing Effectiveness, Multi-Brand Management

How to Apply

To apply or learn more, contact [email protected] or click "Apply" now.