We are seeking a results-driven Digital Marketing Specialist with hands-on experience in Meta Ads, Instagram account management, Meta Pixel integration, and website analytics. The ideal candidate will have a solid understanding of digital marketing tools and strategies to drive online engagement and conversions.

Responsibilities

• Plan and execute Meta (Facebook & Instagram) ad campaigns aligned with business objectives.
• Manage and grow Instagram business accounts, ensuring consistent brand messaging.
• Implement and monitor Meta Pixel to track user interactions and optimize ad performance.
• Analyze website traffic and user behavior to inform marketing strategies.
• Collaborate with the content and design teams to create compelling ad creatives.
• Stay updated with the latest trends and best practices in digital marketing.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field (Preferred).
• 1–3 years of experience in digital marketing with a focus on Meta platforms.
• Proficiency in Meta Ads Manager, Meta Pixel, and web analytics tools like Google Analytics.
• Strong analytical skills to assess campaign performance and ROI.
• Excellent communication and project management abilities.

Salary Range

₹4.5 – ₹6.5 LPA, commensurate with experience and skills.