Alliance Group is a dynamic, vibrant and self-motivated real estate development firm where actions speak louder than words. Driven by high degree of professionalism, exceptional Quality standards, and credibility the Alliance Group has made an indelible mark in the real estate industry. With operations in Chennai, Hyderabad and Bangalore, the organisation takes pride in being an integral part of India’s high growth real estate story. We operate under the brands Alliance and Urbanrise with a flamboyant portfolio of projects covering over 54 Million Sq.ft of area in development and over 25 Million Sq.ft in the Planning Stage, spread across the major metros of South India. With an estimated Value of over 33,000 crores these projects are the confluence of New Age Design, Latest construction Technology, and Trend Setting Innovation. With a Vision of emerging as the world’s largest real estate development firm and a $10 billion enterprise by 2035 Alliance continues its stride towards Pinnacle. Role: SEM Analyst, Years of Experience: 3-8 Roles & Responsibilities: Planning & implementing online lead generation campaigns on various platforms such as Google, Facebook, Linkedin, Taboola, and similar Launch paid search, display & discovery campaigns, set-up and mange target audiences, write and verify ad-copies and continually optimize ads for better performance Plan and manage campaign expenses, manage overall budget and reconcile spend discrepancies across various platforms Optimize landing pages & ad copies, perform A/B testing, generate heatmaps to understand user behaviour on the landing pages/websites Introduce new optimization strategies, perform ongoing keyword discovery & expansion Monitor competition and optimize campaigns to always stay ahead of the competition Conduct campaign level testing, collect data and form trends and insights to achieve positive and maximum ROAS across all paid campaigns Prepare daily, weekly, monthly and annual reports on overall lead generation performance Staying up to date with the new advertising trends and PPC strategies Co-ordinate with designers & developers to create banners, landing pages & mock-ups Requirements Bachelor’s degree in Marketing or a related field. Has a Real Estate experience (added advantage) Working experience as a Search Engine Marketing (SEM) Specialist, Pay Per Click Manager, or a similar role in the Digital Marketing Department Strong understanding of Bid manage strategies Familiar with A/B Testing, Heatmaps generation & drawing insights Thorough knowledge in Google Analytics, Google Ads, Facebook Ads & funnel set-up Ability to work under pressure and prioritize tasks Outstanding analytical, interpersonal, and organizational skills Excellent problem solving and networking skills Strong work ethics Exceptional oral and written communication skills Ability to work in a team or individually as and when required Exceptional attention to detail Good time management abilities Strong decision-making skills