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What you’ll be doing:

Smart Traveller: Your Global Digital Rewards Programme

Welcome to Smart Traveller, Plaza Premium Group's premier Global Digital Rewards Programme, designed to enhance your airport experience with exclusive travel rewards. Enjoy tailored benefits that enrich every journey—whether you're departing, in transit, or arriving.

We are seeking an experienced and dynamic Digital Marketing Manager to join our team. The ideal candidate will be passionate about travel and technology, with a proven track record in developing and executing digital and social marketing strategies that drive user acquisition, engagement and e-commerce transactions with marketplace and partnership.

Key Responsibilities:

• Digital Strategy Development: Create and implement comprehensive digital marketing strategies to increase member acquisition, member engagement, brand awareness, e-commerce activities in marketplace and partnership to driving revenue .
• Campaign Management: Plan and manage multi-channel marketing campaigns across social media, email, search engines, and other digital platforms.
• Content Creation: Oversee the creation of engaging content that resonates with our target audience, including blog posts, social media updates, newsletters, and promotional materials.
• SEO/SEM Optimization: Optimize website and app store presence for search engines to improve organic visibility and rankings.
• Analytics and Reporting: Monitor, analyze, and report on the performance of all digital marketing campaigns, using insights to refine strategies and improve ROI.
• Budget Management: Manage the digital marketing budget effectively to maximize impact and efficiency.
• Partnerships and Collaborations: Identify and engage with potential partners, influencers, and affiliates to expand our reach. Develop and manage incentive programs to expand our reach and foster strong relationships.
• Market Research: Stay up-to-date with the latest industry trends, competitor activities, and consumer behaviour to inform marketing decisions.
• Team Co-work: Collaborate with cross-functional teams, providing guidance and support to achieve objectives as above.

About you:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, preferably within the travel or hospitality or e-commerce sectors.
• Proven success in developing and executing effective digital marketing campaigns focused on member acquisition, engagement and e-commerce business driven.
• Strong understanding of current digital marketing concepts, strategies, and best practices.
• Proficient in marketing tools and platforms such as Google Analytics, AdWords, SEO tools, CRM systems, and email marketing software.
• Experience with social media management, content creation, and KOL engagement.
• Excellent analytical skills with the ability to interpret data and translate it into actionable strategies.
• Strong communication and interpersonal skills.
• Creative thinker with the ability to propose innovative marketing ideas and incentive programs.
• Ability to work independently and collaboratively within a team environment.
• Fluent in English. Passion for travel and enhancing customer experiences.