BNF Digital is seeking a highly creative and results-driven Digital Marketing Manager to lead our creative team. The ideal candidate will be responsible for all aspects of digital marketing operations, focusing on growing brand influence, increasing brand loyalty, and expanding market reach through innovative digital strategies.

The role requires strong experience in brand marketing, creative direction, campaign management, social media, and performance marketing. The candidate should also demonstrate exceptional communication, interpersonal, leadership, and analytical skills.

Imp Details:

Salary: as per the market standards

Location: Koregaon Park, Pune

We believe in a healthy work-life balance with a 5-day work week. Your weekends are yours to enjoy!

Key Responsibilities:

• Design, implement, and oversee all aspects of the digital marketing department, including marketing databases, email, and display advertising campaigns.
• Develop, allocate, and monitor campaign budgets effectively.
• Plan, execute, and manage activities across social media platforms (LinkedIn, Facebook, Instagram, etc.).
• Prepare accurate and detailed reports on marketing campaign performance and KPIs.
• Collaborate with advertising, creative, and media agencies to improve campaign results.
• Identify and stay updated on emerging trends, technologies, and best practices in digital marketing.
• Evaluate key metrics affecting website traffic, service targets, conversions, and brand engagement.
• Brainstorm and implement new growth strategies with the team.
• Manage contests, giveaways, product launches, and digital promotional activities.

Skills & Expertise Required:

• Expertise in Digital Project Management and Data Analytics.
• Strong knowledge of SEO (Search Engine Optimization) and SEM (Search Engine Marketing).
• Proficiency in SMM (Social Media Marketing) and SMO (Social Media Optimization).
• Hands-on experience managing paid campaigns across Google Ads, Facebook Ads, and LinkedIn Ads.
• Deep understanding of both Organic and Paid Digital Strategies in B2B environments.
• Strong grasp of content strategy, copywriting, brand messaging, and audience targeting.
• Ability to conceptualize and execute digital marketing campaigns efficiently across different platforms.
• Experience with social media management tools, analytics platforms, and CRM tools.

Additional Responsibilities:

• Lead and guide the digital marketing team, assign tasks, and ensure timely execution.
• Plan team training and performance management initiatives.
• Ensure brand consistency across all content, social media, and communication platforms.
• Drive the creation of localized brand messages while maintaining global brand standards.
• Strategize and manage community growth initiatives and customer engagement.
• Coordinate effectively with internal teams and external partners to maximize campaign success.
• Create contingency plans to meet business objectives under varying circumstances.
• Measure the success of every campaign and continuously optimize based on analytics and insights.
• Take ownership of the digital marketing KPIs and ensure monthly/quarterly targets are met.

Candidate Profile:

• 2+ years of proven experience in a digital marketing leadership role.
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Outstanding leadership and project management skills.
• Highly organized, self-motivated, and creative thinker.
• Strong verbal and written communication skills.

You can drop your portfolio and resume at [email protected]

Cheers!