This is an Onsite work set - up

Position Overview:

We are seeking a highly skilled Digital Marketing Manager with specialised expertise in HubSpot to lead our digital marketing initiatives. This role is pivotal in driving our online presence, managing integrated marketing campaigns, and leveraging HubSpot's full capabilities to achieve our business goals. The ideal candidate will have a deep understanding of digital marketing strategies, excellent project management skills, and ideally a proven track record of utilising HubSpot or similar marketing automation tool, to enhance marketing performance.

Key Responsibilities:

• HubSpot Management: Oversee the setup, optimisation, and maintenance of HubSpot for marketing automation, CRM, and content management.
• Campaign Development: Plan, execute, and monitor multi-channel digital marketing campaigns, including email marketing and paid social media, gated content, nurture sequences and sales campaigns using HubSpot tools.
• Content Strategy: Utilise AI to draft content as a base for our copywriters to use. Develop and manage a robust content strategy, ensuring alignment with overall marketing goals and brand messaging.
• Lead Generation and Nurturing: Design and implement lead generation and nurturing programmes under the direction of the CMO, leveraging HubSpot's automation and segmentation capabilities.
• List Creation: Build and manage segmented lists in HubSpot to ensure targeted and personalised communication with prospects and customers.
• Email Campaigns: Set up, execute, and monitor email marketing campaigns in HubSpot, including A/B testing, personalisation, and automation. Copy writing and copy editing not required.
• Analytics and Reporting: Track, analyse, and report on campaign performance, digital marketing metrics and revenue results within HubSpot.
• Research: Conduct research uto gather statistics and facts for whitepapers, ensuring content is well-supported and authoritative. Use Content Hub to draft materials.
• Collaboration: Work closely with the sales team and operations teams to ensure seamless integration of marketing and sales efforts. Support cross-functional initiatives and contribute to the overall marketing strategy.
• Deadline Management: Efficiently manage multiple projects and campaigns, ensuring all deadlines are met in a busy marketing department.

Qualifications and Skills

• Education: Bachelor’s degree in Marketing, Business, Digital Media, or a related field.
• Experience: Minimum of 4 years of experience in marketing, with 1-2 years specialising in HubSpot.
• Technical Skills: Proficiency in HubSpot, Google Analytics, and other digital marketing tools.
• Project Management: Strong project management skills with the ability to manage multiple campaigns and deadlines.
• Analytical Skills: Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.
• Communication: Excellent written and verbal communication skills, although copywriting and final copy editing will be provides by others in the team.
• Attention to Detail: High level of attention to detail and accuracy.
• Team Player: Ability to work collaboratively in a team environment and build strong working relationships.
• Canva & HubSpot CMS: basic Knowledge of Canva and HubSpot CMS tools are a plus but not compulsory.
• Certifications: HubSpot certifications in relevant areas, such as HubSpot Marketing, HubSpot CMS, and HubSpot Reporting, are a plus.
• Advanced Digital Marketing Skills: Experience with advanced digital marketing techniques and strategies, including ABM (Account-Based Marketing), retargeting, and personalisation.
• Experience with CRM Systems: Familiarity with other CRM systems and marketing automation tools.
• B2B Experience: Experience in B2B marketing is preferred.

Key personal capabilities for success in this role (Traits)

• Logical/Problem Solver – think things through logically. You have an eye for patterns and meanings, and love tackling (and solving!) problems
• Driven/Reliable – you enjoy taking responsibility and ownership of your work and consistently deliver good quality results. Nothing gets by you, nothing gets dropped
• Team Player – you will leverage your ability to assist others to maintain a high-performance team
• Resilient – even when things are difficult, you will continue to work through a positive outcome for our customers and the Automic team
• Quick learner/Efficient – you are a quick learner, a great multi-tasker and effective in adopting new processes, techniques and best practices
• Detailed – maintain a keen focus on data accuracy and diving into the detail

Preferred candidates will be required to undertake pre-employment screening, including a Police Check.

We are building an inclusive workplace to help realise the potential of our employees, embrace our differences, and apply our diverse thinking to innovation and delivering services to our clients.

At Automic Group, we believe in developing the growth of our employees. We invest in, and back our own. In addition, we offer a competitive remuneration package for the right candidate. If you like the sound of this, then you should think seriously about whether you are ready to join Automic Group.

Mid-Level

1. Digital Marketing Specialist (HubSpot)
2. Manages end-to-end digital marketing campaigns within HubSpot.
3. Develops and implements lead generation and nurturing strategies.
4. Analyzes campaign performance and provides insights for improvement.
5. HubSpot Campaign Manager
6. Leads the planning, execution, and optimization of digital marketing campaigns using HubSpot.
7. Manages segmentation and targeting strategies for email and other digital channels.
8. Collaborates with cross-functional teams to ensure campaign success.