Job Description: Digital Marketing Manager

Company: Alyf.in

Brands: Alyf & StayAlyf

Location: Chembur

Experience Level: 3+ years

Employment Type: Full-time

CTC - upto 3-6 lakh P.A

Notice - Immediate Joiners will be preferred

Required skills digital marketing, SEO, SEM, and OTA management, preferably in real estate or hospitality sectors.

About Us

Alyf.in operates two distinct brands:

  1. Alyf: Specializing in building and selling second homes, helping customers invest in luxury and leisure properties.

2. StayAlyf: Focused on property management and maximizing rental revenue for homeowners through short-term rental solutions and optimized occupancy strategies.

We are looking for a Digital Marketing Manager to lead and optimize our digital presence while driving measurable growth across both brands.

Key Responsibilities

Digital Marketing Strategy & Management

* Manage and enhance the digital presence of both Alyf and StayAlyf.

* Develop and execute digital marketing campaigns tailored for lead generation and brand awareness.

Lead Generation via SEM and SEO

* Drive lead generation for Alyf and StayAlyf through strategic SEM (Google Ads, Bing Ads, etc.) campaigns.

* Conduct keyword research, optimize ad performance, and ensure ROI-focused results.

* Implement on-page and off-page SEO strategies for both brands to improve organic visibility and traffic.

OTA Listing Optimization (for StayAlyf)

* Manage and optimize Online Travel Agency (OTA) listings on platforms such as Airbnb, Booking.com, and others.

* Ensure listings are visually appealing, keyword-optimized, and competitive in search rankings.

Competitor Analysis & Pricing Strategies

* Conduct in-depth competitor research to identify trends, gaps, and opportunities for StayAlyf.

* Provide actionable insights to improve occupancy and rental revenue.

* Regularly update pricing for StayAlyf properties to remain competitive in the short-term rental market.

Collaboration & Reporting

* Work closely with internal teams to align marketing efforts with broader business goals.

* Analyze performance metrics across all channels and provide regular reports with recommendations for improvement.

Requirements

* Experience: Proven experience in digital marketing, SEO, SEM, and OTA management, preferably in real estate or hospitality sectors.

Skills:

* Strong knowledge of SEO tools (e.g., Ahrefs, SEMrush, Google Analytics).

* Expertise in managing OTA platforms and dynamic pricing tools.

* Ability to conduct competitor analysis and derive actionable insights.

* Excellent communication and analytical skills.

* Education: Degree in Marketing, Business Administration, or a related field is preferred.

* Bonus: Familiarity with real estate marketing or property management solutions.