Job Summary:

We are looking for an experienced and strategic Digital Marketing Manager to lead our digital initiatives in the real estate sector. The ideal candidate will be responsible for driving brand awareness, generating qualified leads, and enhancing the online presence of our residential and commercial projects through effective digital strategies. This role is crucial for supporting the sales team with high-quality leads and managing end-to-end digital marketing campaigns.

Key Responsibilities:

1. Plan and execute comprehensive digital marketing strategies for real estate projects (launches, ongoing campaigns, etc.)

2. Run and optimize lead generation campaigns across platforms like Google Ads, Facebook/Instagram Ads, LinkedIn, and YouTube

3. Coordinate with sales teams to understand project goals and align digital efforts to drive qualified inquiries

4. Collaborate with creative teams and agencies to develop digital creatives, landing pages, videos, and ad copies

5. Manage project-specific microsites, landing pages, and their SEO optimization

6. Analyze and report campaign performance regularly using tools like Google Analytics, Google Tag Manager, and CRM dashboards

7. Handle organic and paid social media content calendars tailored to real estate audiences

8. Work with property portals (like 99acres, MagicBricks, Housing.com) for listings and paid promotions

9. Oversee WhatsApp automation, email drip campaigns, and remarketing strategies for nurturing leads

10. Stay updated with digital trends and competitive real estate marketing tactics

Key Requirements:

1. Bachelor’s degree in Marketing, Business, Communications, or related field

2. 10+ years of experience in digital marketing, with minimum 5 years in real estate preferred

3. Expertise in paid campaigns (Google, Meta, LinkedIn), and marketing automation

4. Proficient in SEO, SEM, performance marketing, and CRM integrations (like 4QT, Salesforce, Zoho, LeadSquared)

5. Familiarity with real estate project lifecycles and consumer behavior in property buying

6. Strong analytical mindset and experience using Google Analytics, SEMrush, Ahrefs, etc.

7. Excellent project management and communication skills

8. Leadership experience in managing a team and agency coordination

Preferred Skills:

1. Google Ads and Meta Blueprint Certifications

2. Knowledge of RERA regulations and compliance in advertising

3. Ability to understand architectural plans, 3D walkthroughs, and virtual tours

4. Experience with real estate marketplaces and retargeting strategies