Job Description

Position: Digital Marketing Manager

Location: Gurugram, Haryana, India

Reporting To: Head of Marketing

Job Summary:

Seeking a talented and results-driven Digital Marketing Manager to lead our digital marketing strategy and execution. This pivotal role will be responsible for planning, developing, and executing comprehensive digital marketing campaigns that drive brand awareness, customer acquisition, and business growth across all digital channels. The ideal candidate will have proven experience in managing all aspects of digital marketing, including SEO/SEM, content strategy and creation, email marketing, social media, and analytics, with a strong focus on achieving measurable results.

Key Responsibilities:

 Strategy Development & Execution:

o Develop and implement comprehensive digital marketing strategies aligned with overall business goals and marketing objectives.

o Oversee all digital marketing channels (SEO, SEM, social media, email, content marketing, influencer marketing, paid advertising, etc.) to ensure consistent messaging and optimal performance.

o Stay abreast of the latest digital marketing trends, technologies, and best practices to ensure Liberty Shoes remains competitive and innovative.

 Content Creation & Management:

o Lead content development for all digital platforms (websites, blogs, social media,

email campaigns, etc.) to drive engagement, brand awareness, and conversions.

o Manage the content calendar and ensure timely execution and distribution of content across all relevant platforms.

 SEO & SEM Management:

o Optimize website content and landing pages to improve organic search rankings

and drive relevant traffic.

o Develop and manage paid advertising campaigns (Google Ads, Bing Ads, social media ads) to increase brand visibility, drive targeted traffic, and maximize conversions and ROI.

 Social Media Management:

o Create and manage social media campaigns and strategies for all major platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter, etc.) to build brand awareness, foster community engagement, and drive traffic and conversions.

o Monitor social media trends, analyze performance metrics, and refine strategies to ensure optimal engagement and results.

 Email Marketing:

o Plan and execute e􏰀ective email marketing campaigns, including list segmentation, content creation, automation, and performance analysis to nurture leads and drive sales.

 Analytics & Reporting:

o Define key performance indicators (KPIs) and establish robust tracking

mechanisms for all digital marketing activities.

o Analyze and report on key metrics (traffic, conversions, ROI, engagement, etc.) to track campaign success and identify areas for improvement.

o Utilize web analytics tools (e.g., Google Analytics) to understand user behavior, identify trends, and provide data-driven insights to optimize marketing strategies and execution.

o Conduct A/B testing and other experiments to continuously improve campaign performance and conversion rates.

 Budget & Resource Management:

o Develop and manage the digital marketing budget, ensuring efficient allocation of

resources and maximizing ROI.

o Track expenses and provide regular budget reports.

o Collaborate with external agencies and vendors as needed to enhance digital marketing efforts and ensure high-quality work within budget and timelines.

 Collaboration & Communication:

o Work closely with other departments (Sales, Product Development, Customer

Service) to ensure alignment and integrated marketing e􏰀orts.

o Communicate progress, results, and insights to key stakeholders in a clear and concise manner.

 Team Leadership & Development (If Applicable):

o Potentially lead and mentor a team of digital marketing specialists, fostering a

collaborative and high-performing environment.

o Provide guidance, training, and performance feedback to team members.

 Desirable Skills:

o Familiarity with graphic design tools (e.g., Photoshop, Canva) for basic content

creation.

o Knowledge of A/B testing, conversion rate optimization (CRO), and user experience (UX) principles.

o Experience with influencer marketing and a􏰀iliate marketing programs.

o Familiarity with CMS platforms.

o Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.

Qualifications:

•  Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field. A Master's degree is a plus.
•  Minimum of 7-8+ years of proven and relevant work experience as a Digital Marketing Manager.
•  Proven experience in digital marketing, including SEO, SEM, email marketing, content strategy, and social media management.
•  Strong knowledge of Google Analytics, Google Ads, social media platforms, and other digital marketing tools.
•  Excellent written and verbal communication skills.
•  Strong analytical skills and data-driven thinking.
•  Ability to manage multiple projects and deadlines in a fast-paced environment.
•  Experience in the retail or e-commerce industry, particularly in the fashion or footwear sector, is highly desirable.