Job Title: Manager – Digital Marketing

Location: NCR (Delhi/NCR Region)

Experience: 3–5 Years

Industry Preference: Lifestyle / Fashion / Luxury / Wellness

Job Summary:

We are looking for a creative and performance-driven Manager – Digital Marketing with 3–5 years of experience in the lifestyle segment. The ideal candidate will be well-versed in digital marketing strategy, content planning, performance marketing, social media, and brand building across digital platforms. A passion for lifestyle trends and consumer engagement is essential.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies to drive brand awareness, engagement, and conversions.
• Manage and grow presence across digital channels including social media, SEO/SEM, email marketing, influencer marketing, and paid media.
• Collaborate with creative, content, and product teams to plan and execute integrated campaigns.
• Oversee content planning and execution tailored for lifestyle audiences across platforms like Instagram, Facebook, YouTube, and LinkedIn.
• Monitor and optimize campaign performance using tools such as Google Analytics, Meta Business Manager, and other analytics platforms.
• Manage relationships with influencers, agencies, and digital partners to amplify brand reach.
• Track KPIs, generate insights, and present regular reports to management with actionable recommendations.
• Stay updated on digital marketing trends, tools, and innovations relevant to the lifestyle domain.

Key Requirements:

• 3–5 years of digital marketing experience, preferably in the lifestyle, fashion, beauty, or wellness sectors.
• Proven experience in managing performance marketing campaigns (Google Ads, Meta Ads, etc.).
• Strong grasp of SEO, content marketing, and social media strategy.
• Creative mindset with excellent communication and storytelling skills.
• Experience with digital marketing tools and analytics platforms (e.g., Google Analytics, Meta Business Suite, Mailchimp, HubSpot).
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Bachelor’s degree in Marketing, Communications, or a related field (MBA or digital marketing certification is a plus).

Compensation: Competitive salary with performance-based incentives.