We are seeking a creative and data-driven Digital Marketing Manager in Atlanta, GA to develop and execute comprehensive digital marketing strategies while overseeing content generation across several platforms. Job Requirements Basic Qualifications: Education: Bachelor’s or master’s degree in marketing Experience: 3-5 years Knowledge, Skills & Abilities: Marketing, Digital Media, Google Analytics, Social media platforms Comprehensive understanding of digital marketing principles with proven working experience in digital marketing, preferably within the industry. Expertise in digital media planning and execution Proficiency in data analytics and interpretation Advanced knowledge of social media platforms and best practices Technical Requirements: Demonstrable experience leading and managing SEO/SEM campaigns, marketing database management, email marketing campaigns (Pardot), social media strategy, and display advertising campaigns Experience in landing page optimization and conversion rate optimization Experience with social media management platforms and marketing automation tools Proven experience with A/B testing methodologies and implementation Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Brightedge, SEMRush, etc.) Working knowledge of Google Ads and ad serving tools such as Demandbase Expertise in developing content for campaigns across major search engines Experience in setting up and optimizing PPC campaigns on all major search engines Working knowledge of HTML/CSS development and technical constraints Core Responsibilities Digital Marketing Strategy Develop comprehensive digital marketing plans Manage campaign budgets and increase digital marketing ROI Implement and optimize multi-channel campaigns Monitor and report on KPIs Ensure proper integration of marketing tools Content Strategy & Generation Create and manage content calendar Develop creative content across platforms to improve organic search rankings, enhance social media engagement, and boost conversion rates. Oversee SEO content strategy Manage email marketing initiatives to grow email marketing database Manage website updates Analytics & Optimization Monitor campaign performance Conduct A/B testing to improve content performance metrics Optimize landing pages Generate performance reports Physical demands & travel: Physical Demands: Common physical demands Travel Requirements: 10% of the time Printpack is proudly an equal-opportunity employer. We are committed to creating an inclusive environment. Embracing diversity enhances our work culture and is vital to our success. We do not discriminate based on race, color, religion, sex (including pregnancy), national origin, gender identity, sexual orientation, marital/parental status, genetic information, age, national origin, ancestry, ethnicity, disability, marital status, military or veteran status or affiliation, or any other characteristic protected under applicable law. To view your rights and government notices, please see the links below: Know Your Rights: Workplace Discrimination is Illegal

• Conozca sus Derechos: La Discriminación en el Lugar de Trabajo es Ilegal
• E-Verify
• Your Rights Under USERRA (dol.gov)
• FMLA
• FMLA (Spanish)
• Pay Transparency Nondiscrimination Provision (dol.gov)
• TRANSPARENCIA EN EL PAGO DISPOSICIÓN SOBRE NO DISCRIMINACIÓN (dol.gov)
• Polygraph Protection
• Right to Work
• Right to Work (Spanish) Printpack is committed to helping individuals with disabilities participate in the workforce and ensure equal opportunity to compete for jobs. If you need a reasonable accommodation to assist you with your application for employment or job search, please get in touch with us by sending an email to [email protected]. Please include in your email a brief description of the accommodation you are requesting and the position for which you are interested in applying. Printpack is one of the most innovative and progressive packaging companies in the world and it embodies the employee-centric values established by its founder, J. Erskine Love Jr. in 1956. Printpack’s competition can buy the same equipment and materials, but the difference has always been the people who walk their plant floors and stroll through their hallways. There is no question that Printpack’s associates are a major factor in why their customers have faithfully relied on the Printpack level of service for over 60 years. Printpack offers a comprehensive benefits package designed to promote wellness and provide protection for its associates and their families. Some of their competitive benefits include medical coverage, dental coverage, life insurance, short-term and long-term disability, 401(k), matching gift program, employee assistance programs, educational assistance, and service awards. The Printpack Statement of Philosophy reflects on a commitment to their associates and a belief that they should “provide opportunities for personal fulfillment and growth commensurate with each individual’s highest level of competence and degree of contribution.” As an equal opportunity employer, Printpack remains focused on creating an inclusive environment. One that embraces diversity as an enhancement to their work culture and a vital contributor to their success. Printpack is “Converting Vision into Value” for their associates, their community, their customers, and hopefully…for you.