We are seeking an experienced Digital Marketing Lead & Project Manager to oversee digital marketing initiatives, including social media campaigns, lead generation, and revenue growth through online channels. The role involves developing proposals, driving new business, and ensuring successful project execution while utilizing advanced digital marketing tools and techniques.

Key Responsibilities:

• Lead and manage social media campaigns across platforms (Facebook, Instagram, LinkedIn, etc.)
• Develop and execute digital marketing strategies to generate leads and increase revenue
• Create compelling digital marketing proposals for new business opportunities
• Analyze and report on campaign performance, providing insights and recommendations for optimization
• Oversee content creation, paid ads, and SEO strategies to drive traffic and engagement
• Collaborate with sales and marketing teams to align digital campaigns with business goals
• Manage project lifecycle from planning to execution, ensuring timelines and budgets are met
• Optimize campaigns based on data analytics to improve ROI and achieve business targets

Technical Skills & Tools Required:

• Social Media Platforms: Facebook Ads Manager, Instagram Insights, LinkedIn Campaign Manager
• SEO/SEM: Google Analytics, Google Ads, SEMrush, Moz, Ahrefs
• Content Management: WordPress, HubSpot, Drupal
• Email Marketing: MailChimp, ConvertKit, ActiveCampaign
• Lead Generation Tools: LinkedIn Sales Navigator, Apollo.io, Hunter.io
• Analytics & Reporting: Google Data Studio, Excel, Tableau, Power BI

Experience:

• 3–5 years in digital marketing with strong knowledge of lead generation, social media management, and project management
• Proven track record of increasing revenue through digital marketing campaigns
• Strong analytical skills to measure and optimize campaign performance