Company Description

Deepeeka Exports Pvt Ltd is a leading developer and exporter of handicraft goods. The company is renowned for its meticulous craftsmanship and high-quality products that capture the essence of historical artefacts and replicas. Deepeeka caters to a global clientele of collectors, enthusiasts, and museums worldwide.

Job Responsibility

We are looking for a hands-on digital marketing specialist to grow our online presence across Instagram, Facebook, SEO, Google, and beyond. We are seeking a highly motivated, creative, and strategic Digital Marketing & Growth Manager to build and scale our online brands – Deepeeka and Norse Alley.

You will be responsible for managing SEO, organic growth strategies, social media channels, analytics, and brand marketing initiatives across both companies

Role Description

This is a full-time on-site/ off site role for a Digital Marketing & Growth Manager – SEO | Social Media | Content based in NCR Region of New Delhi. The Digital Marketing & Growth Manager will be responsible for developing and executing digital marketing strategies to drive growth and engagement. Day-to-day tasks include managing social media marketing, lead generation, web analytics, and implementing various digital marketing campaigns. The role also involves creating and optimizing engaging content that aligns with our brand and business goals.

Responsibilities:

• SEO Optimization: Improve website SEO, run keyword research, implement best practices, build backlinks, optimize content.
• Social Media Management: Plan and manage regular posts, reels, and engagement on Instagram, Facebook, and emerging platforms.
• Content Marketing: Develop and manage blogs, social media content, email newsletters, and basic ad creatives.
• Google Analytics & Reporting: Track website and social media metrics, and prepare actionable monthly reports.
• Organic Growth Strategies: Grow followers, reach, engagement, and traffic through organic methods (no heavy reliance on paid ads).
• Product Launch Support: Coordinate content and marketing plans for new product launches.
• Brand Voice Development: Build a consistent voice and storytelling style across platforms.

Requirements:

• 2–5 years experience in digital marketing, SEO, or social media management.
• Solid knowledge of SEO (on-page and off-page), Instagram/FB algorithms, and Google Analytics.
• Ability to create attractive posts, basic video editing, and manage social calendars.
• Good command of English – both written and spoken.
• Ability to work independently and manage multiple brands.
• Passion for history, craftsmanship, or niche products is a plus.

Bonus Skills (Not Mandatory but Preferred):

• Knowledge of Shopify / WooCommerce.
• Familiarity with Google Merchant Center, Google Ads basics.
• Experience with influencer outreach and collaborations.
• Understanding of marketplaces like Amazon, Etsy.

Qualifications

• Social Media Marketing and Lead Generation skills
• Expertise in Digital Marketing and Marketing strategies
• Proficiency in Web Analytics tools and techniques
• Excellent written and verbal communication skills
• Strong analytical and problem-solving skills
• Ability to work collaboratively in a team environment