Urgent hiring for Digital Marketing Executive for Pune

Profile- Digital Marketing Executive

Experience- 2 years

Ctc- upto 5 lpa (depends on interview)

Working Days- 6 days

Location: Baner, Pune

Qualifications:

• Bachelor’s /Master's degree in Marketing, Mass Communication, Business Administration, or a related field.
• Minimum 2–5 years of relevant experience in a digital marketing role.
• Certification in Google Ads, HubSpot, or Facebook Blueprint is a plus.

Key Responsibilities:

Campaign Management:

• Plan, create, and execute multi-channel digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and YouTube.
• Manage paid advertising campaigns (PPC, display, remarketing) with ROI tracking.

SEO/SEM:

• Optimize website content for search engines (SEO) – both on-page and off-page.
• Run and manage Google Ads / Search Engine Marketing (SEM) campaigns.
• Monitor rankings, backlinks, domain authority, and site speed performance.

Content & Social Media:

• Develop and manage content strategies for social media, blogs, and email campaigns.
• Create and schedule engaging posts, videos, and stories for platforms like Facebook, Instagram, LinkedIn, and YouTube.
• Collaborate with the design and writing teams to generate creatives and marketing content.

Website & Analytics:

• Maintain and update company website (preferably on WordPress).
• Use tools like Google Analytics, Google Tag Manager, Hotjar, etc. to track user behavior and campaign performance.
• Analyze data and prepare weekly/monthly reports on KPIs, such as traffic, leads, conversion rate, CPC, and engagement.

Coordination:

• Work closely with Sales, Design, and Operations teams to align marketing efforts with business goals.
• Support in lead generation for specific services such as STP/ETP solutions, AMCs, or industrial services.

Key Skills:

• Digital Ad Platforms: Google Ads, Facebook/Instagram Ads, LinkedIn Ads
• Tools: Google Analytics, Search Console, Canva, WordPress, Mailchimp/Zoho
• SEO/SEM techniques and keyword tools (Ahrefs, SEMrush preferred)
• Strong copywriting and storytelling ability
• Basic knowledge of HTML, CSS (optional but a plus)
• CRM & marketing automation basics
• Data-driven mindset and performance-oriented approach