Location: West Delhi

Company: Illusion Marketing Agency

Industry: Digital Marketing, Fashion, Animation

Employment Type: Full-Time

Experience: Minimum 2 Years

About Us:

Illusion Marketing Agency is a premier digital marketing firm specializing in the dynamic industries of fashion and animation. We are dedicated to delivering exceptional online marketing solutions that drive growth and engagement. We are seeking a talented and experienced PPC and SEO Manager to join our vibrant team and help elevate our online presence.

Job Description:

As a PPC and SEO Manager at Illusion Marketing Agency, you will be responsible for managing and optimizing our pay-per-click (PPC) campaigns, improving our search engine optimization (SEO) strategies, and utilizing tools like Google Analytics, Microsoft Clarity, and ChatGPT prompts to enhance campaign performance and user engagement. Your expertise in WordPress and Shopify will also be key in optimizing website performance and user experience.

Key Responsibilities:

Develop, implement, and manage PPC campaigns across platforms like Google Ads, Bing Ads, and social media.

Manage Facebook Ads campaigns, including strategy development, audience targeting, ad creation, and performance optimization.

Utilize Google Analytics and Microsoft Clarity to monitor website traffic, user behavior, and campaign performance, and provide actionable insights.

Create and optimize ChatGPT prompts to improve customer engagement, content generation, and campaign strategies.

Perform in-depth keyword research and manage keyword strategies for both PPC and SEO.

Optimize landing pages for conversion rate optimization (CRO).

Conduct technical SEO audits and implement on-page and off-page SEO strategies.

Utilize WordPress and Shopify to manage and optimize website content, ensuring seamless user experience and SEO best practices.

Analyze campaign performance and provide detailed reports, with insights and recommendations for improvement.

Stay updated with industry trends and best practices to ensure optimal performance of campaigns.

Collaborate with content and design teams to create high-quality, engaging content that aligns with SEO goals.

Monitor competitor strategies and market trends to identify new opportunities.

Requirements:

Bachelor's degree in Marketing, Business, or a related field.

Minimum of 2 years of experience in PPC and SEO management.

Proven track record of successful PPC campaigns and SEO projects.

Experience managing Facebook Ads campaigns with a focus on driving engagement and conversions.

Proficiency in Google Analytics, Microsoft Clarity, and other analytical tools.

Strong experience in creating and optimizing ChatGPT prompts for marketing purposes.

Strong knowledge of WordPress and Shopify for website management and optimization.

Strong analytical skills and data-driven decision-making abilities.

Excellent communication and team collaboration skills.

Certification in Google Ads or related fields is a plus.

Benefits:

Competitive salary and performance-based bonuses.

Professional development and training opportunities.

Friendly and collaborative work environment.

How to Apply:

If you are passionate about digital marketing and have the skills to make a significant impact, we would love to hear from you! Please send your resume and a cover letter to [email protected] with the subject line “PPC and SEO Manager Application.”