Job Description

Job Title: Digital Marketing Executive

Location: Gurugram

Job Description

We are looking for a talented and driven Digital Marketing Executive to join our dynamic marketing team. As a Digital Marketing Executive, you will be responsible for developing, implementing, and managing digital marketing strategies that promote products and services. You will work closely with cross-functional teams to build online campaigns that increase brand awareness, drive traffic, and generate leads. Your role will involve hands-on execution and optimization of various digital marketing channels to ensure success and maximize ROI.

Key Responsibilities

Developing Digital Marketing Strategies:

• Implement digital marketing campaigns across various online channels, such as SEO, SEM, social media, content marketing, and email marketing.
• Develop strategies for brand awareness, lead generation, and customer engagement to achieve business goals.
  
  

SEO (Search Engine Optimization)

• Conduct keyword research to identify opportunities for organic growth.
• Optimize website content and landing pages for search engines.
• Monitor and analyze SEO performance and adjust strategies as needed to improve rankings.
  
  

Social Media Marketing

• Manage social media accounts (Facebook, Instagram, LinkedIn, Twitter, etc.) and develop content calendars.
• Plan, create, and post engaging content to grow the company’s social media presence.
• Analyze social media metrics and trends to optimize engagement and reach.
  
  

PPC (Pay-Per-Click) Advertising

• Plan and manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Optimize ad campaigns for maximum ROI and conversions.
• Monitor and adjust bids, ad copies, targeting, and keywords to ensure campaign effectiveness.
  
  

Content Marketing

• Develop, edit, and curate content (blogs, articles, infographics, videos) to drive traffic and engage the target audience.
• Work with the design team to create visually appealing and informative content.
• Ensure that content aligns with the company’s brand and voice.
  
  

Email Marketing

• Develop email marketing campaigns and newsletters to engage customers and drive conversions.
• Segment email lists and personalize emails for targeted campaigns.
• Analyze open rates, click-through rates, and other email metrics to improve future campaigns.
  
  

Analytics And Reporting

• Use tools like Google Analytics, social media insights, and other analytics platforms to track campaign performance.
• Provide regular reports on digital marketing performance, traffic analysis, and ROI.
• Identify trends and opportunities to optimize campaigns.
  
  

Market Research

• Conduct competitor analysis to understand market trends and identify opportunities for growth.
• Monitor industry news and digital marketing innovations to ensure campaigns are up-to-date and competitive.
  
  

Collaboration And Teamwork

• Collaborate with the creative, design, and sales teams to align marketing strategies with business objectives.
• Coordinate with the product and customer service teams to ensure a seamless customer experience and consistent messaging.
  
  

Budget Management

• Manage digital marketing budgets and ensure cost-effective allocation of resources across campaigns.
• Ensure that all digital marketing activities stay within budget while achieving optimal results.
  
  

Branding And Online Reputation Management

• Ensure the brand’s message is consistent across all digital channels.
• Monitor online mentions and manage the brand's online reputation through proactive engagement.
  
  

Qualifications And Skills

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2+ years of proven experience in digital marketing or a similar role (internship experience included).
• Strong knowledge of SEO, SEM, PPC, email marketing, content creation, and social media marketing.
• Proficiency in digital marketing tools (e.g., Google Analytics, Google Ads, Facebook Ads).
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent written and verbal communication skills.
• Creative, detail-oriented, and a team player with a proactive approach to problem-solving.
  
  

Why Join Us?

• Exciting Career Growth: Opportunities for career development and progression in the marketing field.
• Innovative Culture: Be part of a forward-thinking company that encourages creativity and new ideas.
• Collaborative Environment: Work alongside passionate, experienced professionals who support your growth.
  
  

Job Type

• Full-Time
• Onsite
  
  

Working Hours

• 9:30 AM to 6:30 PM
• Monday to Friday