Digital & Marketing Coordinator is in charge of digital and e-retail development across Hungary. Following brand strategy, international guidelines and luxury image, he/she is responsible for establishing and maintaining the highest quality of key digital & marketing touchpoints, growing brand’s visibility and SOM.

Major focus areas consist of e-retail, CRM, e-commerce, digital tools and consumer trade communication & animation.

Job Responsibilities

Digital & CRM for chains and DTC in the future:

• Executing and maintaining DTC vision and strategy in line with company´s actual brand/digital strategy and BTQ
• Planning, executing, monitoring and closing projects in collaboration with internal and external stakeholders
• Working closely with all departments (marketing, sales, PR, finance, customer service, IT) to ensure consistent digital development
• Contributing to the development of CRM strategy, enlarging brand’s database, ensuring high quality reach for DTC
• Responsible for marketing content creation & translations for DTC & e-retail
• Delivering needed reporting and presentations,
• Performing other duties when needed.
  
  

Marketing:

• Responsible for establishing and implementation of specific marketing trade and events plans (including PR)
• Prepare presentations and review with retailers as per guidelines, monitor the progress in terms of results
• Support MM with creation & implementation of omnichannel experience, 360 view campaigns (assess resources & align with rest of departments sales, merchandising, training)
• Prepare regular reporting and analysis of the brand activations, monitor competitors with recommendation of development plan (market insights & recommendations)
• Propose projects to increase the MS and visibility withing the distribution network
• Prepare the cost optimization ideas regarding planned marketing activities
• Responsible for cooperation with brand partners, agencies, influencers and journalists.
• Performing other duties when needed.
  
  

Profile

KEY COMPETENCIES REQUIRED TO SUCCEED: Strong motivation and passion Focus on high-end quality of execution Focus on results and strive for effectiveness Be creative, imaginative and energetic Be able to organize and identify resources needed, work with tight deadlines Ability to communicate and establish good relations Ability to find new solutions and ideas Ability to cope with a few different project at one time TECHNICAL SKILLS AS A MUST HAVE: Experience in e-retail and/or e-commerce In depth knowledge of Visual E-merchandising, Email Marketing, SEO, Keyword Research, Google Analytics, Website UX, and Paid Social Media Ability to create, edit and upload product photography and descriptions to the ecommerce platform Strong understanding of current online marketing concepts, strategy and best practices Excellent Hungarian and English language and written communications and presentation skills PROFILE: open-minded team-player and collaborative responsible and organized communicative and creative strongly motivated & self-driven easily acquire new information