Job Description

Job Title: Digital Marketing Coordinator

Reports to: Digital Initiatives Director

Prepared By: Brandon Bell

Prepared Date: 03/15/2025

SUMMARY/POSITION OVERV

IEWThe Digital Marketing Coordinator is responsible for scheduling, publishing, and optimizing email, social media, and digital marketing campaigns to support Inspiration Ministries’ core initiatives. This role involves managing audience segmentation, A/B testing, and performance tracking using platforms such as HubSpot, Meta, and OptinMonster. The coordinator will optimize campaign timing, monitor key performance indicators, and maintain sender reputation while ensuring compliance with industry regulatio

ns.Additionally, the role supports SEO, paid advertising efforts, and website content management to enhance engagement and visibility. The coordinator collaborates with the Director of Digital Initiatives to align marketing strategies with brand storytelling and ministry objectives, ensuring all efforts reflect Christian values and the organization's missi

on.Digital Market

ingEmail, Social, and Digital Market

• ingSchedule and publish email, social media, and digital marketing campaigns to promote core ministry initiatives using platforms like HubSpot, Meta, and OptinMonst
• er.Support audience segmentation and A/B testing to optimize engagement and campaign performan
• ce.Optimize send times and frequency to improve deliverability and engageme
• nt.Monitor key performance indicators (KPIs) such as open rates, click-through rates, conversions, and engagement metrics using tools like Google Postmaster Tools, MXToolbox, and SenderSco
• re.Maintain IP and domain reputation by monitoring blacklists and addressing any deliverability issu
• es.Assist in implementing digital strategies to expand the audience through lead magnets, website sign-ups, and other growth initiativ
• es.Collaborate with the Director of Digital Initiatives to ensure cohesive messaging and brand storytelli
• ng.Ensure all marketing efforts align with the organization's brand voice, Christian values, and missi
• on.Maintain compliance with GDPR, CAN-SPAM, CCPA, and other relevant regulations while applying best practices for email deliverability and user experien
• ce.Stay updated on digital marketing trends, algorithm changes, and best practices to improve content and campaign effectivene
• ss.Perform other duties as assign

ed.Content &

• SEOAssist with search engine optimization (SEO) strategies, including content updates and search ranking monitori
• ng.Maintain and update core ministry websites to ensure high-quality user engagement and experien
• ce.Ensure timely and accurate updates to website conte
• nt.Manage, optimize, and ingest video content for web platfor
• ms.Edit and repurpose content for various ministry digital properti
• es.Maintain metadata, CTAs, and keywords to improve search visibility and engageme
• nt.Identify and report website issues, bugs, and inconsistencies while ensuring marketing alignment and quality assurance (Q
• A).Apply SEO/SEM best practices to optimize content pag
• es.Ensure website content aligns with current marketing campaigns and promotional strategi

e

s
.
Job Require

• ments:2-4 years of professional experience in marketing, digital media, or a related
• field.Bachelor’s degree in Marketing, Business Administration, Communications, or a related
• field.Strong understanding of digital marketing channels and plat
• forms.Proficiency in marketing tools such as HubSpot, Google Ads, and Facebook Ads Ma
• nager.Interest and experience in digital marketing, email campaigns, and social
• media.Strong analytical skills with the ability to interpret data and apply ins
• ights.Excellent organizational and time-management skills, with the ability to manage multiple tasks in a fast-paced enviro
• nment.Strong written and verbal communication skills with the ability to collaborate across
• teams.High attention to detail and ability to work independ
• ently.Experience with project management tools is a
• plus.Must be a Christian and align with Inspiration Ministries’ Statement of

Fa