Job Title: Digital Marketing and Brand Strategist

Location: South Delhi

Department: Marketing

Reports To: Director

Job Summary:

We are seeking a creative and data-driven Digital Marketing and Brand Strategist to elevate our brand presence and drive online engagement. You will be responsible for developing and executing comprehensive digital marketing strategies while ensuring brand consistency across all channels. The ideal candidate is both strategic and hands-on, with a strong understanding of digital tools, content marketing, and branding principles.

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Key Responsibilities:

• Develop and execute digital marketing campaigns across SEO, SEM, email, social media, and display advertising.

• Lead brand strategy and positioning to ensure a consistent identity across all customer touchpoints.

• Plan and manage content strategy to increase web traffic, brand awareness, and customer engagement.

• Manage website and social media channels, ensuring up-to-date, engaging content.

• Conduct market research and competitive analysis to identify trends and growth opportunities.

• Collaborate with designers, content creators, and developers to ensure alignment with brand goals.

• Oversee paid media strategy and execution to maximize ROI.

• Support the development of marketing collateral, brand guidelines, and campaign assets.

• Stay updated on the latest trends in digital marketing and branding.

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Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.

• 2-3 years of experience in digital marketing and brand strategy.

• Strong knowledge of digital marketing platforms and analytics tools.

• Excellent communication and project management skills.

• Proficient in tools like Google Ads, Meta Ads Manager, Canva/Adobe Creative Suite, and CRM platforms.

• Experience in B2B and/or B2C marketing is a plus.