Company Description
Triangle Software Solutions LTD is headquartered in the United Kingdom, with a virtual office in Germany and an Indian office in Kochi. The company specializes in delivering innovative and high-quality software solutions globally. With a team of skilled engineers, Triangle Software Solutions offers services in cloud computing, custom software development, web & mobile application development, software testing, and maintenance.
Job Title: Digital Marketing Specialist
Employment Type: Onsite/Hybrid
Experience Level: 2+ year
Location: Kochi
About the Role
We are seeking a results-driven Digital Marketing Specialist to manage and grow our online presence across various digital platforms. The ideal candidate should have hands-on experience with SEO, SEM, social media, and performance marketing. If you're creative, analytical, and passionate about digital growth, we'd love to meet you!
Key Responsibilities
- Plan and execute digital marketing campaigns across Google Ads, Facebook/Instagram, LinkedIn, and other channels
- Drive organic growth through SEO (on-page and off-page) and content optimization
- Manage and grow our social media presence with engaging content and strategies
- Monitor campaign performance using Google Analytics, Search Console, and other analytics tools
- Optimize landing pages and user funnels for maximum conversions
- Collaborate with design and content teams for ad creatives, email marketing, and content strategy
- Prepare performance reports, KPIs, and insights to guide future strategy
Requirements
- 1-3+ years of proven experience in digital marketing
- Hands-on experience with Google Ads, Meta Ads Manager, SEO tools (Ahrefs, SEMrush, etc.)
- Strong understanding of Google Analytics, Google Tag Manager, and conversion tracking
- Knowledge of email marketing platforms (Mailchimp, HubSpot, etc.)
- Ability to analyze data, identify trends, and adjust strategies accordingly
- Excellent written and verbal communication skills
- Experience with lead generation
Nice to Have
- Experience with eCommerce marketing, B2B campaigns
- Knowledge of basic HTML/CSS or CMS tools like WordPress
- Certifications in Google Ads or HubSpot
What We Offer
- Competitive salary and performance bonuses
- Flexible work hours and remote work options
- Opportunity to lead marketing strategies from the ground up
- A creative, growth-focused work environment