With a career at The Home Depot, you can be yourself and also be part of something bigger.
Position Overview
The Digital Content Specialist is primarily responsible for managing digital content on the product information pages (PIP) for The Home Depot Canada. This broadly includes maintaining digital content governance, executing enrichment changes, managing Super SKU (SSKU) functionality and support our ratings and reviews program. Our core objective is to ensure our customers receive a consistent experience while navigating our PIPs to build their trust and complete their purchase on Homedepot.ca or in stores. The Digital Content Specialist will utilize industry expertise and ecommerce data to set PIP content standards, provide content health reporting and insights, execute content improvement projects, and provide support for internal business partners on PIP content. Additionally, the role includes responsibilities to maintain Super SKU (SSKU) data, which involves managing colour and sizing options on the website to ensure accurate and up-to-date product variations as well as overseeing ratings and reviews to enhance customer engagement and satisfaction.
Key Responsibilities
Digital Content Enrichment Support
Work with internal teams to maintain and update overall content standards based on industry benchmarks and ecommerce data
Execute on content enrichment tasks including product name updates, media uploads, marketing copy, etc. in PIM tool
Maintain and execute SSKU data tasks including creating product groupings, category definition mapping, data maintenance
Troubleshoot and support both internal and external partners on ratings and reviews inquiries
Meet with internal stakeholders to provide digital content expertise to make impactful recommendations or solve problems
Proactively suggest ideas for new content based on customer research trends
Conduct routine PIP reviews across Homedepot.ca to ensure adherence to content standards
Participate in project briefings, and collaborate with internal teams to collect assets and requirements for any special projects
Stakeholder management
Maintain strong relationships with key stakeholders, both internal and external
Understand and empathize with stakeholder needs and expectations
Resolve complex issues and facilitate effective communication across teams
Lead collaborative efforts to drive value and remove obstacles
Support office hours and lead presentations on department objectives and goals
Delivery & Execution
Hands-on execution of Digital Content Enrichment projects and initiatives
Works with cross functional teams to meet deliverables
Can extract and share business KPIs for the program
Pivots in response to challenges and observations and communicates this accordingly and urgently to stakeholders
Competencies
Drives Results
Customer Focus
Communicates Effectively
Collaborates
Skills
Strong analytical, influential, interpersonal skills
High attention to detail and organizational skills
Problem-solving and critical thinking skills
Data Analysis
Direct Manager/Direct Reports
Reports to Manager of Ecomm Product Enrichment
Travel Requirements
Limited
Physical Requirements
Extended Sitting
Repetitive Tasks
Hybrid Work
4 days in office
1 day at home
Working Conditions
Working in an office setting: computer work, camera on virtual meetings
Minimum Education
University/College degree in a related area of study, or equivalent experience
Minimum Years Of Work Experience
1 - 3 years of relevant ecommerce, marketing or other related experience
Minimum Leadership Experience
None
Certifications
None
Other Requirements/Assets
Experience working with data – Looker, Tableau, Adobe Analytics
Experience with project management tools, such as Air Table, and methodologies an asset
Understanding of PIM systems and online article hierarchy
Experience with Content Management Systems and processes in a digital space is an asset
Experience writing/editing for digital channels (web, email, mobile, applications) is a strong asset
Bilingual (English/French) will be considered an asset
Knowledge of industry best-practices