Nexstar Media Group Inc.

Digital Content Manager

Wichita, KS, US

Onsite
Full-time
6 days ago
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Summary

The Digital Content Manager sets and executes local digital strategy to achieve Nexstar's business goals to grow and engage digital audience across all platforms. * Knowledge and experience writing for digital and broadcast platforms * Strong knowledge of Associated Press style and journalistic integrity * Manage social media accounts * Responsible for working with the News Director creating and managing internal system processes to keep all digital platforms up-to-date, current and competitive with other local news stations * Partner with local sales management to achieve revenue targets by capitalizing on alternate revenue streams * Responsible for the overall management and functionality of the website and all other assigned digital platforms such as mobile, tablet, social and third-party/syndicated * Work collaboratively with corporate digital team on implementation, support and training for current and new products and platforms * Optimize stories, pages and sections of the website for search engine optimization * Track monthly analytics including standard web, advertiser, video, mobile and social * Work closely with all departments (News, Advertising, Marketing, Sales) in a collaborative manner to support their digital needs * Conceptualize and create new content areas on the website and manage others engaged in similar assignments * Work with site partners and advertisers to create and maintain web content * Troubleshoot any problems that may develop with the website * Provide digital training and development for station colleagues Requirements & Skills: * Bachelor's degree in a related field or 3-5 years comprehensive experience in digital media, journalism, broadcast or media sales * 2 - 5 years of supervisory experience strongly preferred * Knowledge of online content management systems (CMSs), such as WordPress and HTML * Knowledge of additional web design/development applications such as JavaScript, Adobe Photoshop, and FTP is strongly preferred * Ability to multi-task and prioritize in a fast-paced newsroom environment * Ability to meet deadlines * Ability to work collaboratively with editorial, sales and marketing leaders * Ability to learn and master new systems * Strong sense of initiative and focus on continuous learning * Ability to build strong relationships in the local station, with the corporate team, and with third-party partners * Demonstrate entrepreneurial abilities with start-up business/project skills strongly preferred * Knowledge of social media and SEO concepts and a rich understanding of all things digital including video, mobile and tablet applications strongly preferred * Demonstrate prior success in growing social media audiences and communities (including but not limited to Facebook, Twitter, Reddit and YouTube) #LI-Onsitee

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