Job Description

The Digital Marketing team is recruiting a Digital Communications Marketing Manager to be at the forefront of our global growth! Based at Head Office in Leicestershire, offering a competitive salary alongside great benefits! This is a 9 - 12 month FTC (maternity cover).

At NEXT, not only are we one of the UK’s largest fashion retailers, but we’re also one of the largest listed companies, full-stop. Selling our products and thousands of world-famous brands, both in-store and online UK and Internationally. What’s more, we’re growing. Fast. And it’s the kind of growth and investment that is exciting for everyone in our business.

The Digital Marketing team at NEXT play a key role in driving growth for the business. They combine data-driven insights with creative thinking to run high-impact campaigns across channels like paid search, social media, email and SEO. It's a hands-on, fast-moving team where testing, learning and optimising are part of the everyday approach. They're focused on reaching the right customers, boosting performance and constantly finding smarter ways to grow online.

The role

As the Digital Communications Manager, you will be instrumental in shaping and executing our email marketing strategy across the entire customer life-cycle. You will lead and mentor a team of 9 dedicated email marketing experts, fostering a collaborative and high-performance culture. This is a key role within the Digital Marketing team where your strategic vision, technical expertise, and leadership skills will directly contribute to our marketing success and overall business objectives.

What else is involved?

• Develop and implement a comprehensive email marketing strategy aligned with our overall marketing and business goals. Identify opportunities for innovation and optimisation across all email programmes.
• Lead, mentor, and inspire a team of 9 email marketing specialists. Foster their professional growth and set clear objectives.
• Oversee the planning, execution, and optimisation of a wide range of email campaigns, including complex triggered campaigns across both the UK and our International markets
• Working with the data science team, to drive the development and implementation of audience segmentation strategies to deliver highly personalised and relevant email communication across all markets.
• Establish key performance indicators (KPIs), monitor campaign performance, analyse results, and provide actionable insights to optimise future campaigns and improve overall email effectiveness.
• Oversee the management and optimisation of our Bloomreach email marketing platform, & the other supplementary technologies such as Validity. Managing the platform within the agreed budget Stay abreast of industry best practices and emerging technologies.
• Work closely with other marketing & eCommerce teams (e.g.Push, Digital Media,Marketing planning, Services ) and trading teams to ensure cohesive and integrated marketing efforts.
• Effectively communicate email marketing performance and strategies to relevant stakeholders.
• Ensure all email marketing activities comply with data privacy regulations (e.g., GDPR, PECR) and maintain high email deliverability rates.
• Manage the email marketing budget effectively, ensuring optimal ROI.
  
  

You’ll be doing all this from our Leicestershire Head Office. Our offices are inspiring, yes. But we understand that life happens. So, we’re big on making sure your work, works for you which is why we offer flexible working (4 days in the office per week, 1 from home).

Bring your energy. Play to your strengths. Make things bigger and better than before. Let’s Take It On.

What We’re Looking For

• 5+ years of hands-on email marketing experience, with a clear progression in responsibility.
• Proven ability to lead and support a team, managing workloads and developing talent.
• Strong understanding of email strategy, best practices, trends, and performance metrics.
• Comfortable analysing data to optimise campaigns and drive measurable results.
• Practical experience with a leading email platform - ideally Bloomreach or similar.
• Skilled in segmentation, personalisation, and automation to improve engagement and conversion.
• Solid knowledge of deliverability, GDPR, and compliance standards.
• Excellent communication skills, with confidence presenting ideas and insights to various stakeholders.
• A results-focused mindset and drive to continuously test, learn, and improve.
• Good grasp of retail eCommerce operations and how email supports wider business goals.
• Strong organisational skills, able to manage multiple projects and deadlines effectively.
• Confident engaging with senior stakeholders and navigating cross-functional collaboration.
• Self-starter with a proactive approach and strong ownership of tasks and outcomes.
  
  

So if you’ve got proven experience within CRM and are a confident and experienced line manager with great communication skills and the skills highlighted above, this is the role for you - and your career!

Benefits

• Flexible working options
• Annual company performance based bonus
• Private Medical Insurance
• Sharesave scheme, which allows you to invest in NEXT and claim your share of our success
• Annual Pay Reward
• Pension 3% Employer/ 5% Employee
• 25 days holiday plus bank holidays (can also buy/sell up to 3 days)
• 25% staff discount and free next day delivery to desk for online purchases
• A newly refurbished subsidised restaurant and bar
• Staff shops in Yorkshire and Leicestershire
• Juice bar and coffee shop
• Gympass - discounted gym membership
• Free company bus service to and from Leicester city centre and other areas
• Onsite nursery (salary sacrifice scheme) in Leicester
• A digital GP healthcare service
• & loads more!
  
  

About Us

You know Next, but did you know we’re a FTSE-100 retail company employing over 35,000 people across the UK and Ireland. We’re the UK’s 2nd largest fashion retailer and for Kidswear we’re the market leader. At the last count we have over 500 stores, plus the Next Online and it’s now possible to buy on-line from over 70 countries around the world! So we’ve gone global!

About The Team

• 25% off most NEXT, MADE*, Lipsy*, Gap* and Victoria's Secret* products (*when purchased through NEXT)
• Company performance based bonus
• Sharesave scheme
• On-site Nursery available; OFSTED outstanding in all areas
• 10% off most partner brands & up to 15% off Branded Beauty
• Early VIP access to sale stock
• Access to fantastic discounts at our Staff Shops
• Restaurants with great food at amazing prices
• Access a digital GP and other free health and wellbeing services
• Free on-site parking
• Financial Wellbeing - Save, track and enhance your financial wellbeing
• Apprenticeship - Grow and develop on the job whilst gaining a qualification
• Direct to Work - Discount online and instore, collect your items the next day for free from your place of work or local store
• Support Networks - Access to Network Groups to empower and celebrate each other
• Wellhub - Discounted flexible monthly gym memberships, with apps, PT sessions and more
  
  

Conditions apply to all benefits. These benefits are discretionary and subject to change.

We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. Should you need support with your application due to a disability or long-term condition, feel free to get in touch with us by email [email protected] (please include 'Workplace Adjustments' in the subject line), or call us on 0116 284 2486 and leave a voicemail.