The Digital Campaign Officer will be responsible for planning, executing, and optimizing our online marketing efforts across various digital channels. This role requires a strategic thinker with a creative mindset and a passion for leveraging data to drive results.

Key Responsibilities:

1. Develop and implement comprehensive digital marketing campaigns to increase brand awareness, drive traffic, and generate leads.
2. Manage and oversee all digital marketing channels including, but not limited to, email, social media (Facebook, Instagram, TikTok, Youtube, X (formerly Twitter), LinkedIn), search engines, display advertising, and content marketing.
3. Collaborate with the content team to create engaging and effective content for various digital platforms.
4. Monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement.
5. Conduct market research and competitive analysis to identify trends and opportunities for growth.
6. Manage the digital marketing budget and ensure campaigns are delivered within budget and meet performance goals.
7. Work closely with the sales team to align marketing strategies with sales objectives and support lead nurturing efforts.
8. Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in digital marketing and managing online campaigns.
• Strong understanding of digital marketing channels and tools, including SEO, SEM, PPC, social media, email marketing, and content marketing.
• Proficiency in marketing analytics tools (e.g., Google Analytics) and experience with CRM software.
• Excellent communication and project management skills.
• Creative thinker with strong problem-solving abilities.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Data-driven mindset with the ability to interpret data and make informed decisions.