ROLE PROFILE: Digital Analytics Analyst WINGSTOP RESTAURANTS, INC. ROLE PROFILE DESCRIPTION WHO WE ARE We're not in the wing business. We're in the flavor business. It's been our mission to Serve the World Flavor since we first opened in 1994, and we're just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It's flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry. Above all else - our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together. WHAT WE'LL NEED The Digital Analyst will work closely with the Technology and Customer Experience teams to implement, measure, and analyze customer behavior of Wingstop's digital platforms. The Digital Analyst will develop the KPIs to track desired outcomes and identify opportunities to improve the user experience. The primary tracking and measurement tool is Google Tag Manager and Google Analytics, however that may change over time. * Determine desired outcomes for web and app properties and set up the KPIs to track and monitor performance. * Discuss and share findings of digital properties' performance with the Technology and Marketing teams. * Collaborate with Marketing team to ensure understanding of key business moments and optimize in-flight campaign, and that outcomes are aligned with business goals * Develop and implement structural elements for effective data tagging and tracking. * Ensure data integrity and accuracy through continuous monitoring and auditing of tags. * Work with Marketing Technology team to integrate tagging solutions across various website and apps. * Create and maintain documentation for tagging strategies and processes. WHAT YOU'LL NEED * Bachelor's degree in Marketing, Data Science, Statistics, or a related field. * Proven experience with Google Analytics and data analysis. * Strong understanding of web analytics, user behaviour metrics, and conversion tracking. * Proficiency in data tagging, tracking, and management tools. * Excellent analytical, problem-solving, and communication skills * Ability to leverage data and insights to tell stories that land with executive audiences * Strong attention to detail and commitment to data accuracy. * 2-5 year of experience in web analysis, online commerce, or related fields. * Must have experience designing, implementing, and evaluating A/B tests. * Must have experience with SQL. * Must have experience with Google Tag Manager and Google Analytics. * Knowledge of Business Intelligence tools, preferably PowerBI WHO YOU ARE SWEEP THE FLOOR - No job is too small. You recognize that the real work happens in the restaurants, and everything we do should support their success. You stay humble, roll up your sleeves, and always look for ways to help. You learn from others and contribute wherever you can. GIVE A $H!T - You care deeply about doing great work and driving results. You're curious, ask questions, and seek out opportunities to improve. You don't just point out problems-you bring solutions, ideas, and perspectives that move the team forward. OWN IT - You take full responsibility for your work and see things through to completion. You aren't afraid to fail because you know that failure is a part of learning and growth. You take action, move fast, and keep pushing forward. NO A$$HOLES - You lead with empathy, respect, and emotional intelligence. You collaborate effectively, fostering a culture of trust and constructive feedback. You understand the importance of teamwork and ensure that your actions build others up rather than break them down. IRON SHARPENS IRON - You push yourself and others to be better. You embrace healthy conflict, knowing that great ideas and strong teams emerge from honest, constructive conversations. You believe that leaders create leaders and are committed to fostering a culture of growth, challenge, and continuous improvement. BENEFITS FLAVOR PERKS: * Unlimited paid time off for exempt employees * One paid volunteer day of your choice * Competitive bonus structure for eligible roles * Team member stock purchase plan * Health savings or flexible spending account options * 401k - (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation) * Comprehensive medical, dental, and vision benefits * Basic life and AD&D insurance provided * Pet insurance * Education Assistance * Wellness reimbursement program * Paid maternity and paternity leave FUN IS THE BEST FLAVOR: * Lunch provided every Tuesday and Thursday in office * Work from home Fridays * Discount on Wingstop gift cards * Onsite game room Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.