Education/Experience and Skills Requirement:

• Willingness to work in US shift hours (March to September: 1:30PM – 10:30PM | October to February: 2:30PM – 11:30PM)
• Must have a degree or equivalent qualification in marketing, computer science/software engineering or management
• Should have more than one year’s experience in digital marketing, preferably in paid media and multi-channel campaign management
• Should be able to collaborate with multiple stakeholders, communicate well and have native fluency in English
• Ability to interact effectively with clients over emails and meetings, both scheduled and ad-hoc
• Basic knowledge of SEO and social media platforms such as LinkedIn
• Ability to learn internal processes and new platforms quickly
• Experience working with media agencies would be an added advantage
• Ability to work independently with minimal supervision from supervisors
• Good problem-solving skills
• Knowledge/interest in capital markets, funds and asset management will be an advantage

Responsibilities:

• Support the creation of Google Ads Search campaigns, including conducting comprehensive keyword research and analysis to identify valuable opportunities for campaign optimisation
• Collaborate closely with client agency partners to monitor campaign performance, analyse key metrics and recommend optimisation strategies
• Support the creation of digital display ads on specific publisher sites by collaborating closely with multiple external and internal stakeholders, including the publisher’s representatives, client agency partners, channel/regional marketing teams, and content and editorial teams
• Support the creation of paid social advertisements, primarily on LinkedIn, including coordinating the creation of ad assets
• Provide support in using internal workflow management platforms to coordinate compliance reviews and inter-departmental requests
• Participate in client meetings with external and internal stakeholders, including weekly stand-up meetings with the wider advertising team, weekly status calls with agency partners and quarterly calls with channel/regional marketing teams
• Establish regular reporting cadences, and create campaign reports from Looker Studio dashboards across SEM, paid social and digital display
• Provide value-adding initiatives, such as market insights, trend analyses and innovative optimisation strategies
• Execute other digital and branding campaigns for client when required