About Cog Culture: We are a full-service marketing communications agency with a decade-long experience in transforming ideas into impactful brand narratives. With a dynamic team of over 100 skilled professionals, we have excelled across diverse sectors, earning recognition as the No.1 Independent Integrated Agency at the Goafest Creative Abby Awards and as the Design Agency of the Year 2023. Internationally, our achievements include winning Gold in Brand Design Identity and Live Events at the Golden Award of Montreux 2023. On the digital front, our B2B Fintech Campaign has been honored with the Brand Equity Digiplus Award, Afaqs Digies Digital Awards, and E4m Prime Time Awards. Our commitment lies in crafting compelling stories through creativity, innovation, and strategic thinking.
Role Name: Digital Advertising Analyst
Summary: We’re looking for an aspiring Digital Advertising Analyst , to help us with planning and implementing innovative Paid Advertising campaigns using social media platforms to grow the user base, traffic, and engagement for our clients.
Responsibilities
Creating & optimizing campaigns across the digital landscape Facebook AdWords (Search, Display), YouTube, LinkedIn, Twitter
Performing A/B testing & ROI optimization
Implementing programmatic advertising campaigns
Exploring other digital channels & new media (blog networks, native advertising)
Collaborating with the content team & providing data insights
Ad copywriting, testing and campaign optimization
Setting up and optimizing Google Analytics goals and tracking/conversion pixels
Extensive reporting & data analysis based on metrics that matter
Qualifications
At least 2 years’ experience in performance marketing.
Hands-on experience in Facebook Ads, Instagram Ads, Linkedin Ads