该职位来源于猎聘 KEY WORKING PARAMETERS Focus, Scope, & Impact: Design Manager’s primary focus area will be:

• Responsible for the development and management of our Visual Identity Systems across global, regional and local brands
• Mastering how Visual Identity Systems are applied to strengthen the power of the brand and brand message across all platforms and connection points
• Designing strategies and executions that bring our Identity Systems to life through the complete consumer journey
• Being the guardian of our brands, protecting the integrity of the brands’ experiences while continuously driving relevance with our audiences
• Ensuring path to purchase (online and offline) are seamlessly integrated.
• Developing plans to ensure that all expressions of the brand on afore-mentioned consumer/purchase journeys remain true to the essence of the brand.
• Thinking analytically and creatively about the role of various forms of content in creating seamless experiences
• Responsible for developing initiatives that elevate the experience of our brands, increasing the company’s transactions
• Partnering with all parties (creative/content/shopper) to ensure brand design on specific content is coherent and the experience is flawless across any brand touchpoint
• Balance creative integrity with business objectives, managing timelines, agency partners, venders, cross-functional teams and suppliers to meet tasks
• Work extensively with colleagues and agency partners to influence and inspire through design KEY SUCCESS PARAMETERS Experience
• VIS, packaging, brand and digital design competency
• Design strategy and executional excellence
• Direct experience with design strategy, briefing, planning, project management, development, layout, graphics, art direction and branding
• Preference for experience working in or partnering with design/brand agencies
• Preference for design experience across multiple expressions (e-commerce/shopper marketing/packaging/brand building) Work Focus
• Ability to capture strategic intents, write clear compelling briefs, guide and provide input to creative development at company level, and design strategies at global level
• Ability to lead and integrate brand experience across multiple touch points
• Good understanding of the marketplace, culture, beverage industry, youth culture and Greater China.
• Expertise in working with different external partners (i.e. creative agencies, design/digital agencies, production companies)
• Design thinking capability
• Ability to work in Agile cross-functional teams
• Ability to project manage (ability to write briefs, provide constructive valuable feedback, manage timelines, budgets and deadlines) Communication Focus
• Role will require frequent communication with Company Design Lead and extended Team, IMX Team, Global Design Team, Marketing Team, and cross-functional teams
• Role will also interact frequently with external parties, particularly design, creative and digital agencies
• Ability to inspire, motivate and clearly articulate ideas, suggestions and feedback on design.
• Be a go-to source for knowledge, inspiration and problem-solving abilities for design, as an open and willing team-player.
  
  

REQUIREMENT & QUALIFICATION

• Bachelor Degree
• Experience working in a similar corporate organization, with design as a key output or;
• Experience in a Design/brand agency with account servicing, project management or strategic role
• Ability to develop and work with partners to build design strategies from which excellent design solutions are delivered
• Must have great communication skills and be able to work under pressure and within tight deadlines
• Ability to multi-task across varying projects, be team player, independent and self-driven
• Extremely passionate about design and brand building