Job Summary:

The Database Marketing Manager will be responsible for overseeing the development and execution of database marketing strategies to drive customer acquisition, retention, and engagement. This role requires a strategic thinker with a strong background in database marketing within the casino/gaming industry.

Key Responsibilities:

• Develop and implement comprehensive database marketing strategies to achieve business objectives.
• Oversee the management and segmentation of the customer database to ensure targeted and effective marketing campaigns.
• Analyze customer data to identify trends, opportunities, and areas for improvement.
• Collaborate with cross-functional teams to design and execute multi-channel marketing campaigns.
• Monitor and report on the performance of marketing campaigns, providing insights and recommendations for optimization.
• Ensure compliance with all relevant regulations and industry standards.
• Manage and mentor a team of database marketing professionals.

Qualifications:

• Bachelor's degree in Marketing, Finance, Accounting, Mathematics, Business Administration, or a related field (Master's degree preferred).
• Minimum of 5 years of experience overseeing database marketing functions, preferably within the casino/gaming environment.
• Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
• Excellent communication and interpersonal skills.
• Proven track record of developing and executing successful marketing campaigns.
• Proficiency in marketing automation tools and CRM systems.
• Ability to work in a fast-paced, dynamic environment.