At PwC, our people in business application consulting specialise in consulting services for a variety of business applications, helping clients optimise operational efficiency. These individuals analyse client needs, implement software solutions, and provide training and support for seamless integration and utilisation of business applications, enabling clients to achieve their strategic objectives. As a Salesforce consulting generalist at PwC, you will possess a broad range of consulting skills and experience across various Salesforce applications. You will provide consulting services to clients, analysing their needs, implementing software solutions, and offering training and support for effective utilisation of Salesforce applications. Your versatile knowledge will allow you to assist clients in optimising operational efficiency and achieving their strategic objectives.

Focused on relationships, you are building meaningful client connections, and learning how to manage and inspire others. Navigating increasingly complex situations, you are growing your personal brand, deepening technical expertise and awareness of your strengths. You are expected to anticipate the needs of your teams and clients, and to deliver quality. Embracing increased ambiguity, you are comfortable when the path forward isn’t clear, you ask questions, and you use these moments as opportunities to grow.

Skills

Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:

• Respond effectively to the diverse perspectives, needs, and feelings of others.
• Use a broad range of tools, methodologies and techniques to generate new ideas and solve problems.
• Use critical thinking to break down complex concepts.
• Understand the broader objectives of your project or role and how your work fits into the overall strategy.
• Develop a deeper understanding of the business context and how it is changing.
• Use reflection to develop self awareness, enhance strengths and address development areas.
• Interpret data to inform insights and recommendations.
• Uphold and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firm's code of conduct, and independence requirements.
  
  

Job Level - Sr. Associate

Year of Experience –4 Yrs – 8 Yrs

Educational Qualifications: BE / B Tech / MCA/ M.Sc / M.E / M.Tech

Must Skills – Salesforce Data Cloud, Marketing Cloud

Required:-

• Work with data integration technologies to design and implement new solutions and processes for clients to support new customer experience strategies
• Identify data points required to enable use cases
  
  

Analyze data for usability in CDP

• Identify data cleansing requirements
• Map data sources to CDP data objects (which requires detailed knowledge of the CDP data model)
• Map data fields to CDP data fields
• Identify the need to custom CDP objects
• Determine the relationship between CDP data objects
• Identify the appropriate primary and secondary keys for each object
• Determine the specific unification algorithms required for the data of a given client
• Design test data to test the data model and unification algorithms
• Execute complex system tests
  
  

Additional Skills

• 5+ years of hands-on experience with marketing data in MarTech and/or Marketing Data & Analytics space.
• Minimum 1-year implementation experience for one or more Customer Data Platforms
• Minimum 2-year hands on SQL experience
• Bachelor's degree or equivalent
• Experience on Lightning web components.
• 2+ years of experience with data management, data transformation, ETL, preferably using cloud-based tools/infrastructure.
• Attitude for taking on technical challenges.
• Relevant Salesforce experience in Sales & Service Cloud as well as Marketing Cloud, related certifications is a plus (Marketing Cloud Consultant, Administrator, Advanced Administrator, Service Cloud Consultant, Sales Cloud Consultant, etc.