Data and Reporting Analyst\n-Leeds/Hybrid\n-Up to £50k\n\nA digital marketing agency in Leeds are seeking a strategic and technically skilled Data and Reporting Analyst to establish a data and analytics team. \nAs a Data and Reporting Analyst you will be responsible for creating and implementing tracking requirements, then using the advanced tracking implemented, build out customised reporting dashboards to showcase performance against a client's objectives and KPIs. The Data and Reporting Analyst will work across a wide range of clients, supporting multiple teams\n\nThe role:\n* Lead projects using data modelling and analysis techniques to guide strategy.\n* Support to build the team's goals, roadmaps and processes.\n* Implement campaign tracking through Google Tag Manager.\n* Build custom reporting dashboards using tools such as Looker Studio and Power BI.\n* Analyse data to provide actionable insights that enhance campaign performance.\n* Develop and maintain the reporting dashboard to visualise key metrics for clients and internal teams.

(Power BI, Tableau, Looker Studio)\n* Identify opportunities to integrate data from multiple platforms using existing tools such as Adverity or Google Big Query and suggest news ways of combining data.\n* Implement cookie compliance across new websites and existing websites, creating a reusable and efficient solution.\n* Feed into new business decks, providing top level insights to initiate new business opportunities.\nSkills required:\n* Strong experience with GA4 and Google Tag Manager.\n* Strong working knowledge of Looker Studio and Power BI.\n* Hands-on experience with data pipelines and ETL processes.\n* Experience analysing data across performance marketing channels\n* Experience analysing user journey behaviour and analysing drop offs, providing enhancements and recommendations.\nDesirable skills\n* Basic knowledge of CRO tools and creating tests\n* Exposure of CRM and email marketing analytics e.g Klaviyo\n* Basic knowledge of Performance Marketing platforms, Google Ads, Meta, TikTok to review data and pull through to reporting tools.\nAgency benefits:\n* Hybrid working (3 office days).\n* 25 days holidays + bank holidays.\n* Free onsite gym.\n* Birthday off.\n* Private health insurance.\n\nIf you're interested in this role please click 'apply' or get in touch with Liv Grant @ KRG