About Tatvic:

Tatvic Analytics is a leading global MarTech and analytics consulting firm, specializing in Google Marketing Platform (GMP) and Google Cloud Platform (GCP) solutions. As a certified Google Partner, we help businesses optimize marketing spend, improve customer engagement, and drive growth through data-driven insights, AI-driven analytics, and advanced marketing technology. Our expertise spans Google Analytics, programmatic campaign management, conversion rate optimization, cloud-based marketing activation, and location-based services. With a strong focus on innovation and technology, we work with leading brands across eCommerce, BFSI, and digital-first industries. At Tatvic, you'll be part of a dynamic team that leverages cutting-edge tools, data science, and automation to solve complex digital challenges and create real business impact.

Role Title - Data Analysis & Insights Lead

Mandatory Skills: Google Analytics/Adobe Analytics(mandatory), Google Cloud Platform Exposure, Big Query [SQL expertise], GAIQ

Years of Experience: 4+ years

In this role:

• Develop a digital analytics strategy, specific to your industry and organization KPIs. Tailor reporting system and dashboards to your business.
• Support client team with ongoing business needs and analytics system maintenance.
• Setting up the required reporting system, timeframes, performance metrics, and dimensions. Providing Google Analytics consulting and Marketing Technology strategy.
• Develop analysis and dashboards and have to communicate data-driven recommendations to improve customers business

Mandatory Qualifications:

• Excellent Time Management & Proactive approach for taking initiative and getting them executed by the team.
• At least 3-4 years of experience working with major business verticals [BFSI, E-commerce, OTT, Publisher, Automobile] in servicing Indian, North American and APAC markets
• Exceptional consulting and Advanced & Statistical analysis (segregation analysis, pre-post analysis, feature attribution analysis, Media Campaign Opportunity analysis(using DDA & Markov Chain), Seasonality Analysis, Market Basket Analysis to identify products/channels that drive value, TV data analysis, Clustering, Linear & Logical Regression, Time Series expertise.

• A tool-agnostic analytics consultant.
• Good to have: Pre-sales Business flavor