Salary: $75.00 to $80.00 hourly

Description

This role will be responsible for building digital data strategies, web/mobile tagging, generating analytics insights, and syndicating data to and from real-time systems. The ideal candidate is highly analytical, data-savvy, technically capable, and able to collaborate cross-functionally across business and technology teams.

JKey Responsibilities

• Lead MarTech product analytics efforts and digital data strategies across web and mobile platforms.
• Implement and audit tags for marketing and analytics using tools such as Google Tag Manager or Tealium.
• Analyze digital data to provide insights on customer behavior and site optimization.
• Create dashboards and visual storytelling tools using Power BI, Tableau, Looker, or Amazon Quicksight.
• Run digital marketing and product analytics projects concurrently.
• Build predictive models, clustering algorithms, and A/B testing frameworks.
• Ensure best practices for data governance and privacy.
• Partner with internal teams and vendors to execute initiatives effectively.
  
  
  

Requirements

oRequired Qualifications:

• 5+ years of experience in tag management, digital marketing, and digital analytics.
• Strong knowledge of streaming digital data sources, SDKs, CDPs, and MarTech tools.
• Proven experience with JavaScript/jQuery and auditing/testing marketing technology tags.
• Hands-on experience with cloud platforms like AWS (Athena, Redshift) or GCP (BigQuery).
• Experience with customer journey mapping, audience segmentation, and data integration.
• SQL expertise and ability to join and query large datasets.
• Familiarity with GA4 and building dashboards and reports.
  
  
  

BPreferred Qualifications (Nice To Haves)

• A/B testing and personalization tool proficiency.
• Experience implementing and testing API solutions.
• Business Intelligence fluency with a data-driven mindset.
• Comfort with CX metrics and behavioral analytics.
  
  
  

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit

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